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  • Writer's pictureChris Moore

All Agencies Are Not Created Equal!

By definition, business ethics are the moral principles that act as guidelines for the way a business conducts itself and its transactions. In many ways, the same guidelines that individuals use to conduct themselves in an acceptable way – in personal and professional settings – apply to businesses as well.

There was a time when ethical business practices were equally as important as the bottom line. That philosophy is still the foundation for everything we do at A3 Media.

When you hire an ad agency, you hire a culture. A3 Media was founded on the principles of not accepting “cookie cutter” industry standards and the promise that we would always spend a client’s money as if it were our own.

You’ve probably heard the terms proprietary information, viewability standards, fair rotation, best practices…. Would you prefer to hear transparency, guaranteed added value, 50% below rate card?

How We Work

Trusting us with your media investments is the sincerest form of flattery you can bestow upon us. We reciprocate that trust by doing what’s right for you, your brand, and your business. At A3 Media we fully invest in your success and take your challenges personally. Working diligently to make your goals a reality, we bring the personal responsibility and accountability back to an industry that has been lacking both.

The first word in the preceding sentence, “Trusting” wasn’t an afterthought. To the staff and management at A3 Media this is much more than a page on a website, it’s what we do.

Does your media agency ….?
  • Have a one size fits all plan or better yet, ask you what media you want?

  • Always have an answer.

  • Guarantees results.

  • Recommends all digital.

Would you prefer an agency that……?
  • Answers the phone.

  • Asks questions, especially the tough ones?

  • Responds quickly.

  • Always recommends a multi-channel approach.

  • Treats every campaign with a “clean slate” approach.

  • That is as invested in your success as you are.

You assume your media runs as contracted, often it does not, then what happens? When, if ever, have you received a refund from your media agency for your ads that did not run, or ran incorrectly?

As the devastating impacts of the Pandemic subside and fade away, hopefully, there may never be a more opportune time for a renewed perspective to not only achieve, but exceed, your advertising goals. Business lives, and dies, on bottom lines. Your business survived. You made the tough choices and executed a carefully calculated plan. It wasn’t just luck, but now it’s time to get back to a growth mode.

You need an agency as focused on your future as you are. Is your agency looking at the next quarter while you’re planning the next quarter century? Maybe it’s time for an agency more aligned with working to hit your business objectives than exhausting your annual advertising budget.

“Great media isn’t only about buying placements. It’s understanding a client’s objectives and goals, then strategically devising a plan that will succeed in reaching them.”

Challenge us!

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About A3 Media

A3 transforms media from an expense into a smart investment. Since 1997, we have successfully helped regional businesses launch new products, expand into new markets and increase sales through media plans that make every dollar spent do more. Our clients include brands such as Yuengling and Ashley Furniture. For more information about how A3 Media can help your digital marketing efforts, please call A3 Media at (610) 631-5500.

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