Few sectors are as competitive as convenience retail and for regional C-Store companies it’s tougher to gain recognition. With so many national chains, a few key points of differentiation are the differentiating points necessary to win. Whether it’s at the pump or the food counter customers demand quality products, healthier alternatives, fresh produce, tastier options and loyalty programs before they will make your store” their store”. You know this, but do they?
That answer depends on the age of the consumer and their region. While Millennials frequent convenience stores most often, nearly half of the folks 55+ only visit them occasionally. Loyalty programs, specific offers and convenience attract the younger consumer. What is lost by not attracting older adult consumers? A lot! You need to keep educating and familiarizing both sub sectors about your latest additions, everything from cheaper pump prices to the newest latte.