C-Store Industry

Few sectors are as competitive as convenience retail and for regional C-Store companies it’s tougher to gain recognition. With so many national chains, a few key points of differentiation are the differentiating points necessary to win. Whether it’s at the pump or the food counter customers demand quality products, healthier alternatives, fresh produce, tastier options and loyalty programs before they will make your store” their store”. You know this, but do they?

That answer depends on the age of the consumer and their region. While Millennials frequent convenience stores most often, nearly half of the folks 55+ only visit them occasionally. Loyalty programs, specific offers and convenience attract the younger consumer. What is lost by not attracting older adult consumers? A lot! You need to keep educating and familiarizing both sub sectors about your latest additions, everything from cheaper pump prices to the newest latte.

Regional companies are at a media disadvantage. None of the regional C-stores cover a national footprint which can challenge your media budget. National placements would be wasteful hitting states without locations and prove too costly. Local advertising efforts also can be very costly if purchased on the local level. You need a partner who will put together a smart, innovative media plan.

From mobile and digital to traditional mediums such as TV, radio and outdoor, A3 has created proprietary buying methodologies that will increase the volume and quality of your media placements, enabling your company to reach a higher share of voice with both consumer subsets. It’s buying at local levels with larger national budget saving metrics. We will increase your voice and the higher your voice, the larger your sales.

Let us show you the A3 Advantage