A large retail client was interested in experimenting with one of their lesser-known products to see if they could boost sales at a local level over a 90-day period. They wanted to see the advertising and sales results for this product in six markets prior to planning a larger, company-wide campaign in the next year that would expand to 175 markets.
The client had not produced any video creative for this specific product, so television, OTT and any form of video advertising were not an option. The client’s request was for a combination of radio, out of home and programmatic digital display.
- Test media mix for a future larger long-term campaign
- Test statistical data and agency analyzation
- Track sales to determine results in the six test markets