Our client was interested in increasing their exposure with Out of Home advertising over the previous year to promote two of their most prominent brands. Their intent was for their creative to be displayed on billboard advertising in 17 key large markets. The brand approached A3 Media for solutions that would amplify their message while decreasing their Out of Home budget from the previous year.
- Increase reach and frequency rates with billboard advertising
- Raise Out of Home (OOH) Share of Voice (SOV) levels by +25%
- Decrease media costs by -5%
- Increase sales lift by +5%