In 2016 a media conglomerate purchased the majority share in the brewery to diversify their holdings, and help improve the slumping sales, and awareness of this locally reputed brewery, throughout a nationally competitive, and growing craft brewery landscape. The investment firm chose to leverage their internal media, and brewery marketing staffs’ expertise, and industry relationships to enact annual media campaigns, and advertising efforts. Unfortunately, sales continued to plummet for 3 consecutive years despite the efforts, and support of the media investment firm. Eventually, the brewery chose to partner with A3 Media in 2019 to utilize A3’s 25 years of experience in the media planning sector, and specifically to take advantage of their proficiency in Micro Market Media® strategies. A3 Media was given one quarter in only a limited territory to help reverse declining sales.
- To increase sales, and brand awareness of some
flagship brands, a variety pack, and two new brews
- To stretch a limited budget across multiple media
platforms for the summer months, including some
Jersey shore points