Most media campaigns are designed around a local or national focus. The media industry simply doesn’t accommodate an efficient way to place campaigns for regional advertisers.
At A3 Media we have designed trademarked buying processes that are a hybrid of local and national placements, in order to bridge the gap for regional clientele.
Regional advertisers have specific challenges when seeking cost savings with local media outlets and finding an ad agency that doesn’t take short cuts. At A3 media we intimately analyze each market and target audiences that a brand wishes to reach. We approach every available media outlet, across all desired markets, across all required mediums.
This diligence is what enables us to engineer the most effective and efficient media plans that help your business succeed.
We do not use rep firms to make our jobs easier and make your cost savings disappear. We negotiate on a local level and utilize campaign metrics combining deliverables uniformly across multiple markets.
This is done through our unique buying methodologies called Micro Market Media™. These buying processes remove the restrictions for regional clients to be forced into a local or national platform, instead these methodologies give clients both the strength of national buying capabilities and the control of local market pricing.
Micro Market Media™ is what makes A3 Media regional and mid-market media experts. That’s the A3 advantage.