Data is available everywhere. The toughest challenge is sifting through the mountains of information to determine which pieces are the most relevant for your campaign.
Your competitors may believe advanced data software has the algorithms to help make the best decisions. In most cases, this is a false assumption. Software is simply a tool that cannot replace common sense. Automating these processes saves time and energy, but software can only analyze the information it is programmed to process.
It’s the human insight into this process that truly differentiates our strategies to unveil new target audience opportunities. Our analytical staff carry certifications from Cornell, UCLA and other institutions that lead the pack in marketing data and analysis science. We know how to find a needle in the haystack and turn that insight into success. It’s those details that make a difference. It’s a talent we have honed and perfected for 25 years.