Reading Time: 2 minutes

True collaboration happens when each team member stays in their own lane. According to research done by the Harvard Business Review (as noted in an article by Project Risk Leader), clearly defining people’s roles and responsibilities matters more when determining a team’s success. When working on a plan for each of our clients or even on our own internal materials, we all have our place to take and it’s crucial that we each focus on what our individual jobs are to get things done.

By concentrating on what we’re individually responsible for, we avoid redundancy and doing excess work. This saves time and money.  According to a recent survey done by Zapier, people spend approximately four to five hours a day on core job functions. That won’t cut it when there are deadlines to make and projects to complete. There is only so much time in the day and in our industry, you can’t waste a minute of it.

With tasks assigned, teams set, and targets to hit, we ensure that everything gets done in a timely manner. This works especially well when those assigned to a task are experts in their field. While we ensure that cross training happens in our office, so that there is always coverage, we still consider the lead person in each department, whether that be a digital specialist, social media specialist, OOH specialist, etc. as the one taking charge on their share of the project we are working on.

Focusing on specific assignments lowers the risk of missing important tasks. We’ve all worked with someone who feels they need to jump in on a task that wasn’t theirs to begin with and inevitably they end up not getting their own work done. By keeping focused on each of our jobs and goals, we eliminate delays and missed opportunities in our own work.

It’s also good to point out that moving into someone else’s lane and stepping on their toes can create unhealthy competition between colleagues. No team works well when there are people on it that feel angry or frustrated. A study was done by Oxford University’s Saïd Business School that showed that workers are 13% more productive when happy. Teams that work well together are made up of happy employees. Happy employees are pleased with their jobs and in turn produce better work.

Having each member of the A3 Media team focus on their department, allows us to get more done in less time, bring additional attention to details, and work smarter not harder. After nearly 30 years, we pride ourselves on being a well-oiled machine. That doesn’t happen by chance.

Our teams work as individual spokes in the wheel. Each person has his or her own responsibilities and understands what to focus on to keep things rolling. We’ve even taken classes and received certifications in our own various fields of expertise. Whether it be business development and client relations, to various levels of media planning for TV, radio, OOH, digital and so on, to trafficking and accounting, we are all growing and moving in the same forward direction. And with that, we guarantee our focus is on what’s most important to our clients… their media goals and campaign success.

Reading Time: 3 minutes

Tackling your first professional job can be exciting and overwhelming at the same time. How do people handle the pressure of stepping out into the “real world”? Take it from me, going from a college graduate to an employee during a global pandemic is a challenge! The search for a job right out of college can be touch and go for a little while, add a pandemic to it and you feel like you’ve hit a wall. But eventually your first job will be upon you.

College can help prepare you for your job in many ways. College prepared me for my job in Graphic Design during the course of my study. Specifically, by teaching me how to use the Adobe Suite of programs for design, instructing me in the design process of creating thumbnails of the work I am doing, helping me to understand the importance of creating multiple drafts to show to the client for feedback, and working with the client to choose the design they like, and finally refining it to their specifications. What college couldn’t prepare me for came immediately after graduation. A worldwide pandemic hit and interrupted my job search. This was not the real world I was expecting!

Luckily for me, this delay allowed me to find a really great job! At A3 Media the office environment is new to me, but I find it has a relaxed, friendly atmosphere. There are some similarities between the classroom and the office, such as setting goals for the work assignments and working with teams. On the job I am able to apply my skills sharing my graphic design knowledge with others. With Adobe Creative Cloud I can utilize proper design etiquette, as well as help others understand design elements.  In the work environment I get to work with clients and socialize with my coworkers. I know that if I do my job well, I can look forward to even more exciting projects in the future.

“If you want to get bigger, more exciting tasks to handle at your new job, you need to knock those trivial ones out of the park. Don’t just shuffle through them. Take care of your assignments and maybe even see if there is a better way to do them.” 

In college my grades helped me to understand how well I was doing. Now in the work environment, I will use feedback from my boss and my coworkers to measure my success.

It will be important to ask questions and share ideas, ask for feedback, develop strong relationships with my coworkers and clients, and try to understand the bigger picture. This will help me to deliver the best result.  

Your first job changes your lifestyle. Going from an intense schedule right up to graduation time and then going into a pandemic lull as I searched for a new job was frustrating. Now that I started my career, my daily life is more structured. I have a plan for each day and know what to expect. I know if I maintain healthy habits, such as a routine schedule, good sleep habits, good time management, eat healthy, and remain open to change, it will make my work life and home life less stressful. Transitioning from college to your first job can be a challenge but if you approach it in the right way, you can be successful.

Written by:
Shavonne Stellato
Development & Graphics Team Member