Everyone who wants to start their own business, knows that a website is very important when it comes to getting their brand out there on the web. With so many website builders out there, many people find a tutorial or two online, build their site, and there you have it, but is it really that easy for just anyone to build a WordPress website? Does a person have to have a background in code development to successfully build a WordPress website, and not worry about it breaking?
What is WordPress?
WordPress is a content management system, or CMS for short, that helps bloggers and webmasters edit content on a regular basis without the need to use a traditional HTML editor software.Kinsta
This sounds easy right? It can seem very straight forward. You get your WordPress website up and running with the perfect theme, download a ton of plugins that make your site look cool, and send all your clients to your website. While having a background in web development, I have a ton of my entrepreneur friends who have created their website using the WordPress platform, and always ask me questions when something goes terribly wrong. The first question I ask is, “Did you keep your backend updated on a weekly basis?” You can almost guess the answer is always, “No!”
When building a WordPress website, you must keep in mind that WordPress always has major updates to their software. Your theme will need to be updated from time to time, and your plugins need to be updated on we weekly basis. If you ignore updating your backend, you can risk your site breaking and not being viewable by your clients. With so many major updates, WordPress theme and code developers can introduce new features, security, and big fixes to backend code that will keep your website up to date.
Let’s say you install WordPress 5.0 and miss important updates 6.0 – 8.0, and your site plugins stop working because those plugins were supposed to be updated with every major WordPress update. I have even run into some sites where the person would keep the WordPress backend software updated but forgot to update the plugins. In result of this, after updating the plugins all at once, the site broke. To resolve this issue, we had to deactivate each plugin to see which plugin was no longer compatible with their WordPress theme.
Once we found the plugin, we had to find another plugin that literally did the same functionality to replace the bad plugin that would no longer work, and also go through the 30-page website and delete all the old short code. During this trouble shooting, there was one time the site completely went offline, and we could not login through the browser. My friend had no knowledge of how to get to her website’s server and would have been out of luck if she had no help. I literally had to go to the hosting server and find the website’s theme folder, then delete one plugin folder at a time and refresh the site after each deletion. Her website finally came back online after doing this final troubleshoot.
At A3 Media, we take the time to make sure all plugins are up to date on a weekly basis, and all WordPress system software updates are checked daily to avoid the inevitable. We know the importance of making sure our background code and system are always healthy. We can always assure that our clients are able to simply go to our site for all of their business needs. Using WordPress has made it easy for our company to manage content keeping all of the latest media trends updated throughout our sites. Multiple people from our team are able login to the backend and manage the content, while our developer can make sure everything from the WordPress theme, software, and plugins are always up to date.
Digital Media & Graphic Designer
Have you ever had a ton of content that you needed to send a client, but didn’t know the best way to present it? When it comes to sharing content online, there are multiple ways that one can now present it. In comparison, you could always place all your content on a word document and just send that to the client via email, but what if the client needs to share your content with a larger audience quickly? Is there a way content can be placed on a platform that everyone can have access to? The answer is yes!
There are multiple ways that you can share content online with a larger audience. We are now in the modern age where people want to be able to access content from multiple platforms in a timely manner. One of the great platforms that you can use is, “Online Flipbooks.” This platform can be easily implemented by simply downloading the software, and following the steps of usually transforming your PDF into a visual flipbook. After you save your word document to a PDF, and change that PDF into a flipbook, instructions are given on how to generate a link that you can share to your clients. “Embedding your flipbook allows your readers to view the content of your publication without leaving your webpage!”
If you have a website, there are also ways that you can simply add your flipbook to your web page for your clients to view and share. If you are using WordPress as your website platform, there are also various free plugins you can use to create your online flipbook.
Another great way of sharing content online is by creating a PDF link. Have you ever created a PDF but wanted to post it online? If you have a website along with FTP (File Transfer Protocol) access, you can upload the PDF to the server and define the file path to link it to your website. The server is like a cloud where you can define any path. For example, your domain name could be, “mysite.com.” Once you upload your PDF to the server, you could define the path by locating the PDF’s file folder. Your link that you share to the client would then be, “mysite.com/documents/clientinfo.pdf.”
If you look at the file path, “documents,” is a folder that was created on the server, and the PDF named, “clientinfo.pdf,” was placed inside that folder. Once the client clicks on the hyperlink created on your website, a new tab will open showing your PDF.
Since PDF Reader has a ton of built-in features, the client is also able to download this PDF to their device. If you are building your site using a WordPress platform, there is a list of PDF embed plugins that you can use if you want more features when presenting your PDF to the client.
There are many unique ways that you can share content online with your client. At A3 Media, we strive to stay updated on sharing content with clients on a national level. When using platforms like Flipbook, and Online PDF reader, we can communicate with many clients where they can view and share content on many platforms.
By making content sharing easy, the process of communication and getting the project completed, makes the timeline go by that much quicker. We love making sure the client understands the content, by making sure they can access a clear and organized online platform.
At A3, we understand that people live in a busy and complicated world, so we make sure business with the client is done with success leaving out all the complicated stress. Content sharing can get unorganized and frustrating when there is a ton of content via email. So, the next time you are put in a situation where you need to try a new platform, take a moment, and learn how to execute one of these platforms. Remember, more time spent in the beginning at take off can lead to less time spent when in the air doing business.
Digital Media & Graphic Designer