A3 Media is proud to announce their partnership with Advanced Practice Education Associates (APEA) on a Q4 media project.
APEA is an industry leader in the continuing education and clinical resources for experienced NPs. Since 1997, they have been the trusted source for nurse practitioner continuing education, certification review courses, study questions and practice tests, books, and clinical tools. With their five star rated presenters and instructors, APEA is known for their effective and engaging teaching skills.
Excited by the new challenge, A3 Media coordinated a layered social media plan that involves: Facebook, Instagram, Google Ads, and LinkedIn campaigns that started running this month and is set to run into January of 2022.
“Although our company is well established and successful, we recognized that we needed assistance in increasing brand awareness and purchases.” said Michelle Perron, APEA Director of Communications and Marketing. “We met with several marketing agencies, and each advocated a sweeping cookie-cutter approach. Our business is not a cookie. Upon meeting with the A3 Media team, we quickly saw the difference. From the outset, A3 Media sought to understand our business and our specific needs. They developed targeted recommendations that reflected their expertise, research, and data analysis. But most importantly, their recommendations reflected our company’s unique characteristics. This focused approach has made us more comfortable with our decision to work with a media agency for the first time.”Michelle Perron, APEA Director of Communications and Marketing
Understanding the client’s audience and goals was the first objective. With a clear sense of APEA’s needs, A3 Media focused on researching the highest quality markets and targeted opportunities. This allowed for their buying team to find the opportunities which would allow for the greatest engagement and response for APEA and their upcoming in-person and online courses.
“We’re extremely pleased to be working with a national leader such as APEA and gratified that they clearly recognized the difference our Micro Market Media® process makes.” ”We look forward to handling all their needs in 2022 and establishing a long-lasting partnership with them.”Frank Gussoni, President and Owner of A3 Media
Philadelphia based A3 Media, is known for their strategic media planning, negotiating, and buying services for mid-market and regional businesses. Through their use of the registered trademarked Micro Market Media® methodologies, they provide multi-market companies the strength of national media buys with the control of local market pricing. A3 Media looks forward to a continued partnership with APEA and working with them on their future media planning and buying needs.Reading Time: 4 minutes
For many businesses, establishing an online presence may seem like a tall task and some may find it unnecessary depending on their product or offering. However, once businesses realize how impactful a solid online presence can be to their marketing, they are usually quick to implement some of these practices into their overall strategy.
An online presence can be defined by how easy it is to find a brand or company online. It’s important for building your brand’s reputation, increasing brand awareness, creating credibility as an industry leader, and providing visibility to your products or services when users are online searching for solutions.
Creating quality content that appeals to your target market is the key to success. Using resources like websites, social media platforms, blogs, and SEO best practices, can help make building an online presence a bit easier. With that said, here are five tips along with some insight on how to get started with improving the online presence for your company or business.
- Create a Website – this may seem like an obvious place to start for many, but there are some small businesses that rely solely on social media pages in place of a website. Creating a website for your business lends credibility and gives a central hub to the customer to be able to see you 24/7. Having your own site also allows for online growth opportunity and it sets you apart from your competition. Another advantage is SEO and online advertising, which are a great way to help build awareness and increase traffic to your website. Free website builders like WordPress, Wix, and Squarespace are available to help you get started.
- SEO Best Practices – by following the best practices for search engine optimization you can increase the organic discovery and traffic for your website. An effective SEO strategy can help you deliver the content on your site to your audience as they search online. SEO provides 24/7 promotion and visibility for your business. Results can take time as SEO is more of a long-term strategy. However, it’s the quality of the results that can really make an impact. For example, if your page ranks on page one of a particular search, that user is more likely to take an action with your site receiving increased traffic.
- Create a Blog – if creating content for your audience is the key, then having a relevant blog is a must. A blog can establish your business as an industry leader by providing something of value to the consumer. How-to guides, lists, interviews, product reviews, case studies, and videos are just a few of the more common blog formats that can be used. Adding a blog into your strategy can offer benefits like an increase in organic web traffic and content that can be shared easily on social media. Companies that maintain a blog produce an average of 68% more leads per month than companies who don’t blog. Enough said!
- Be Active on Social Media Platforms – having a number of social media pages across the different platforms will certainly be to your benefit, but it is also important to go where your customers are. These days, just about every business has a Facebook page and that’s great but working that in with some of the other platforms can really set you apart. Instagram, TikTok, and Snapchat are great places to display new product images, post video content, and stay engaged with your audience. YouTube can be the perfect place for a video blog or more in-depth videos about your business. Let’s not forget Twitter, which is a real-time platform perfect for trending stories and the latest news and updates related to your business. Again, it is important to determine where your customers are and be active on those platforms. Your social media pages may be the first place a user goes to learn more about your company. So, being on social media is an absolute necessity in today’s world.
- Create Valuable Content – creating good relevant content can provide your business with more organic traffic and increased customer conversions. It will set your company apart as an authority in your particular field which creates trust and ultimately leads to expanded brand awareness. The goal is to attract customers and keep them interested in your brand or business. It’s all about providing users with original content that is informative and useful. Remember to clearly define who you’re trying to reach, how you will reach them, what types of content you will create, and how you will measure the results.
These days most companies have a social media manager on staff or someone who handles their digital marketing strategy. The important thing for them to remember is to stay up to date on the best practices across this ever-changing medium. Here at A3 Media we believe it’s a multi-layered media approach that is always going to service your business best. Improving your online presence is just one piece of the puzzle.
It’s all about reaching your audience and letting them know you have what they are looking for and you may even convince them you have what they didn’t know they were looking for.
Social Media Specialist
While the second half of 2021 is up in the air with the recent “Delta Variant” of COVID-19, the first half of the year saw the transition back to what most would consider, normal. Businesses started to open their doors to ½ – full capacity, gyms and movie theaters welcomed customers back, and businesses started to increase their advertising spend. With 2020 seeing a major decline in money spent on media budgets, influencer marketing was initially hit hard in Q1 & Q2 seeing, but saw an uptick in spend in Q3 & Q4 according to influencermarketinghub.com. A quick definition of influencer marketing from an earlier blog on www.a3media.com, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts. This doesn’t immediately raise a red flag that it would be affected, but campaigns that are promoting center events, store openings, vacations, anything related to being there physical in person was affected. What saw great success where industries that focused on home improvement, home fitness, and cooking. With 2021 slowly inching back to pre-COVID days, let’s look to see if influencer marketing followed 2020’s Q3 & Q4 bounce back.
Prior to getting into 2021, lets recap campaigns throughout 2020 influencer marketing across the US. As previously stated, Q1 & Q2 were hit hard. By the end of 2019, Q4 saw influencer marketing rise to 2,110 campaigns across the US, a number that rose each quarter, but 2020 saw that number decrease to 1,945 in Q1 and then to 1,575 in Q2. As the year progressed, the change in momentum happened, and Q3 saw the number of campaigns rise to 2,163, and Q4 ended with 2,901. A massive increase from Q2 to Q4 with the year ending. Why this move, people started to adapt to the new norm, and industries, such as home fitness, saw a massive increase in sales and businesses took full advantage.
With the number of campaigns increasing in the second half of 2020, the projections for 2021 followed suite, with a 30% growth projected at $3+ billion spent in 2021, and early reports of $4+ billion in 2022 according to emarketer.com. One industry that has a lot to do with the increase in money & campaigns is the travel industry, who over the past few years have relied heavily on influencer marketing. Over 2020, the travel industry lost 1.3 trillion dollars in export revenue worldwide, so as destinations open their doors back to tourists, it made sense for them to utilize influencer marketing to promote traveling. What is key for the travel industry is to build trust, while people are getting stir crazy and are loosely planning trips with loved ones, a large concern was/is still getting sick. Destinations & hotels need to highlight the measures they’re taking to keep their visitors safe. By highlighting the measures they’re taking, it gives the customer a sense of relief that if they decide to follow through with their trip, they can do it safely.
2021 has been a strong year for influencer marketing and is poised to finish out the year strong and reach its projection of $3+ billion dollars, but as we have come to be familiar with, 2021 could finish the year differently. The increased risk of the “Delta Variant” has the chance to alter some of these projections, but if industries & business remain open, we should not see a hit to influencer marketing. The industry made it out of 2020 alive and saw 2021 continue to grow, with projections of 2022 to be even bigger. Influencer marketing post COVID proved to still be a viable option even with an early hiccup in 2020, as long as industries continue to adapt, businesses & agencies will continue to spend money.