Today in an age of large masses of people coming and going from job to job or retiring, it’s hard on those of us who remain in place just trying to do our jobs.
There has been a lot of turnover lately, people leaving jobs, moving to other positions, many companies are understaffed and the staff they do have in many cases are pulling double duty. This is happening in most every sector. The overall turnover rate for 2021 from the Bureau of Labor Statistics was 57%. Their used to be a time that job hopping was NOT something you wanted on your resume or something you ever wanted to see reviewing an applicant. Times sure have changed!
Fortunately, we are not one of those companies experiencing these problems of in and out. However, we are feeling the effects of this new norm. We work very closely with our outside vendors (some now for decades) and over the last 6 months, it seems we are getting notified weekly of an Account Executive change.
This constant changing of the guard affects us in many ways, everything from getting reports to receiving our invoices in a timely manner. We have deadlines and are responsible for gathering and submitting campaign data back to our clients. On top of these obvious items there are numerous details about how we do business, intricacies on each one of our buys. Through time, we have developed a nice working relationship with our Account Executives, and they know our procedures and the level of detail we require prior to clearing invoices. We have a signed written agreement with all AE’s that is called “The Procedure letter” that has in detail how we work and what will be required prior to payment. I had previously discussed this letter in detail, so, we’ll stick to the topic.
When a change occurs, there is obviously a learning curve. These new employees need to learn their new roll, get acquainted with everyone as well as the clients they just inherited. They might need to take some training courses and learn their companies’ procedures. All of this could take weeks and, in some cases, months. It takes time to build the right team, even when we all don’t work for the same companies. In many cases, the person coming in and taking over our account is not really focused on our buy and more likely trying to get acclimated.
Shouldn’t we have in place a better system when an important cog is missing? I only think we have two choices; we develop a new position called the “understudy” to help keep up with the everyday details or we all start to cross train people. Here at A3 Media this is always on our mind as we continue to grow and service our current clients. We always need to have a backup for every job mainly due to our workloads change almost daily. We have systems in place and communicate internally about every detail on our buys with all members of our team to ensure that if someone is busy working on another project, someone can step in and take care of our most important asset, our clients.