FOR IMMEDIATE RELEASE
November 2, 2021
TROOPER, PA: Frank Gussoni, Co-Owner and CEO of A3 MediaCo, LLC. is proud to announce a pilot of SocialShelf with The GIANT Company, based in Carlisle, Pennsylvania. “We are extremely pleased to be joining forces with The GIANT Company, a local company and an industry leader!” The ninety-day pilot is due to begin in mid-December at 15 GIANT stores in suburban Philadelphia for the implementation of Social Shelf.
SocialShelf® is an in aisle and ecommerce advertising tool, built to supply shoppers with relevant information on smaller and mid-size brands, before making their final buying decision. It’s like having a knowledgeable salesperson in every aisle.
“Nothing is forced on the consumer, that’s annoying. It’s not intrusive in anyway,” says, Gussoni. “It’s on demand and very social in nature. It’s not meant to be slick or salesy.” SocialShelf® allows a brand to speak to a consumer one on one and deliver authentic differentiating information that brands want potential consumers to know, before making their buying decisions.
“I don’t believe brands could find a more opportune time to speak to a consumer. The consumers are shopping, curious, and requesting the information before making their purchase. Does it get much better than that?”
SocialShelf® is A3’s answer to a quest Gussoni has been on for more than a decade. To create an affordable advertising tool that builds brand loyalty, is free of digital fraud, and allows smaller quality companies to compete with larger national brands, while only paying for actual results. It guarantees a brand’s advertising budget is never wasted or untraceable. Media is trackable by message, retailer, date, and time.
“We decided to jump into the hardest category right out of the gate, alcohol. With it being so competitive and heavily regulated, if we can make it there, we believe we can make it everywhere in retail.” “Utilizing what we learn from these beta tests, will help us walk before we run.”