FOR IMMEDIATE RELEASE
March 30, 2022
TROOPER, PA: A3 Media announces Social Shelf® trial in New Jersey’s, Bourbon Street Wine & Spirits.
On March 15, 2022, A3 Media began their second Social Shelf® trial in New Jersey’s Bourbon Street Wine & Spirits chain, with nearly 400 products.
The new advertising solution, Social Shelf®, is specifically built to help educate consumers about small and mid-size brands, enabling them to make smarter buying decisions while shopping in the aisles.
Bourbon Street Wine & Spirits has nine locations and is the first alcohol superstore to use Social Shelf. “Bourbon Street Wine and Spirits is excited to partner with Social Shelf in all nine locations to provide our customers with product information that can help them to make an informed purchasing decision.” said Chris Beardsley, General Manager “It’s a great tool for customers to get information, recipes and even food suggestions about the many wines, beer, and spirits that we stock on our store shelves.”
In addition to Bourbon Street, A3 Media has been successfully testing the Social Shelf service in grocery retailer Giant Food Stores. “We are pleased to see this newest trial period with Bourbon Street off to a fantastic start with more than 4,000 scans in less than two weeks and excited that Giant Food Stores has extended their original 90-day trial period with Social Shelf ®.” said Frank Gussoni, President and CEO of A3 Media. “Our goal is to monitor both trials to compare consumer usage and how it varies between grocery and liquor specific retailers.”
Philadelphia based A3 Media, is known for their strategic media planning, negotiating, and buying services for mid-market and regional businesses. They provide multi-market companies the strength of national media buys with the control of local market pricing through their use of the registered trademarked Micro Market Media® methodologies. A3 Media developed, Social Shelf® to allow smaller and mid-size brands the opportunity to market to consumers at point of purchase.