A3 Media is proud to announce their partnership with Advanced Practice Education Associates (APEA) on a Q4 media project.
APEA is an industry leader in the continuing education and clinical resources for experienced NPs. Since 1997, they have been the trusted source for nurse practitioner continuing education, certification review courses, study questions and practice tests, books, and clinical tools. With their five star rated presenters and instructors, APEA is known for their effective and engaging teaching skills.
Excited by the new challenge, A3 Media coordinated a layered social media plan that involves: Facebook, Instagram, Google Ads, and LinkedIn campaigns that started running this month and is set to run into January of 2022.
“Although our company is well established and successful, we recognized that we needed assistance in increasing brand awareness and purchases.” said Michelle Perron, APEA Director of Communications and Marketing. “We met with several marketing agencies, and each advocated a sweeping cookie-cutter approach. Our business is not a cookie. Upon meeting with the A3 Media team, we quickly saw the difference. From the outset, A3 Media sought to understand our business and our specific needs. They developed targeted recommendations that reflected their expertise, research, and data analysis. But most importantly, their recommendations reflected our company’s unique characteristics. This focused approach has made us more comfortable with our decision to work with a media agency for the first time.”Michelle Perron, APEA Director of Communications and Marketing
Understanding the client’s audience and goals was the first objective. With a clear sense of APEA’s needs, A3 Media focused on researching the highest quality markets and targeted opportunities. This allowed for their buying team to find the opportunities which would allow for the greatest engagement and response for APEA and their upcoming in-person and online courses.
“We’re extremely pleased to be working with a national leader such as APEA and gratified that they clearly recognized the difference our Micro Market Media® process makes.” ”We look forward to handling all their needs in 2022 and establishing a long-lasting partnership with them.”Frank Gussoni, President and Owner of A3 Media
Philadelphia based A3 Media, is known for their strategic media planning, negotiating, and buying services for mid-market and regional businesses. Through their use of the registered trademarked Micro Market Media® methodologies, they provide multi-market companies the strength of national media buys with the control of local market pricing. A3 Media looks forward to a continued partnership with APEA and working with them on their future media planning and buying needs.