Reading Time: 2 minutes
Clapperboard that reads "Christmas Movies"

As the Christmas season approaches, I’ve come to the realization that my children, now all teenagers, are not excited for the annual parade of Christmas specials airing on TV anymore. It makes me a little sad and a bit nostalgic for the time when they were little and we would pop some popcorn, cuddle under warm blankets on the couch with hot chocolate in our hands to catch our favorite holiday specials.

Now, with the abundance of streaming services we can watch many of our favs whenever the mood strikes. So, in no particular order here is my list of the Top 10 must see Christmas specials:

  1. Rudolph the Red Nose Reindeer – Airing every year since its release in 1964, who can resist watching the longest running holiday special in television history. It’s the story of a misfit reindeer who saves Christmas by guiding Santa’s sleigh with his glowing nose. Watch: CBS 12/19 @6:45pm, 12/24 @9pm and various other times. Stream: CBS live via Hulu.
  2. Frosty the Snowman – With the help of a magic hat a jolly, happy snowman comes to life and parades through town before he melts away, thumpity thump thump, thumpity thump thump! Watch: CBS 12/19 @ 6:10pm, 12/24 @8:30pm and various other times. Stream: CBS live via Hulu.
  3. A Charlie Brown Christmas – Depressed at the commercialism he sees around him; Charlie Brown tries to find a deeper meaning to Christmas. Watch: 12/19 on PBS. Stream: Apple+
  4. How the Grinch Stole Christmas (1966) – Nothing beats the original! A grumpy hermit hatches a plan to steal Christmas from the Whos of Whoville only to discover Christmas is a feeling and not about things. Stream: TNT and TBS, or with Peacock.
  5. Shrek the Halls – Shrek wants the perfect Christmas for him and his family but he has no clue how to do it. He buys a book on how to do Christmas perfectly and everything is going well, until donkey and gang decide to intrude. Watch: 12/24 on ABC. Stream: Netflix
  6. Elf – The best way to spread Christmas cheer is singing loud for all to hear! Watch Buddy the Elf’s journey from the North Pole to NYC in search of his biological father, who just happens to be on the naughty list. Stream: HBO Max, AMC+, Starz.
  7. The Santa Clause – an ordinary man who accidently kills Santa Claus on Christmas eve is magically turned into the new Santa Claus. Watch: Freeform: 12/17 @5:10pm, 12/22 @7:15pm and various other times. Stream: Disney+.
  8. Home Alone – An eight-year-old troublemaker must protect his house from a pair of burglars when he is accidentally left home alone by his family during Christmas vacation. Watch: Freeform 12/25 @6:45pm and various other times. Stream: Disney+.
  9. National Lampoons Christmas Vacation – In classic Griswold style, Clark prepares for a perfect “fun old-fashioned family Christmas” with anything but perfect results. Stream: HBO Max.
  10. The Polar Express – When a doubting young boy takes an extraordinary train ride to the North Pole, he embarks on a journey of self-discovery that shows him that the wonder of life never fades for those who believe. Stream: HBO Max, AMC+

Written by:
Jennifer Vanisko
Reconciliation Specialist

Reading Time: 3 minutes
Man placing sports bet at home on mobile phone and laptop computer

Growing up in a top sports market like Philadelphia has had its ups and downs in terms of winning teams. But if nothing else, it’s always an exciting place if you love sports. Eagles, Sixers, Phillies, Flyers have provided year-round conversation, drama, and debate amongst me and my friends. One thing that goes along with those conversations is sports betting. What lines we like, what games to bet, which teams we think are a lock. As early as middle school my friends and I have been betting on sports. Fast forward to 2021 and now we can pick up our cell phones, download a sports betting app, deposit money from our bank account and away we go. And the best part, it’s all legal.

Working for A3 Media, I think about the following question and how it relates to our industry. What impact will the sports betting industry have on media and advertising opportunities?

First some background. In 2018 the Supreme Court overturned a federal ban on sports betting, striking down the Professional and Amateur Sports Protection Act (PASPA) which took away the federal government’s power to regulate sports betting. Sports betting is now legal in 22+ states, with more currently working on legislation. Since the PASPA ban was lifted, over $45 billion has been legally wagered in the U.S., according to Legal Sports Report. However, it is important to understand that there are no national advertising standards or federal agencies in charge of monitoring marketing activities. Rules and guidelines are ever changing. All sports betting practices, including marketing and advertising, are regulated by the individual gaming commissions in each state.

An Increase in Advertising Opportunities
One indicator that there will be growth in sports betting advertising and sponsorships are the number of recent mega media deals. More and more broadcast and cable networks are partnering up with sportsbooks. For example, Fox Sports invested in their own Fox Bet branded app, then there is CBS inking a deal with William Hill to make them their official sportsbook sponsor and both DraftKings and FanDuel are working on plans with Turner Sports.

The interesting thing about these deals will be how they will create a shift in content when it comes to TV, sports radio, social media, mobile apps, and even in-game commentary. Look for television commercials that promote betting apps and offer a bonus or a cash incentive to download their app. I expect an increase in network broadcasters and personalities discussing the betting lines, over/under plays, and even their picks before, during, and after the games. I read a recent article that satellite TV provider Dish Network has partnered with DraftKings to incorporate content into live sports games. Users can then use their DraftKings app to initiate bets, and then view live games that correspond with those bets on their TVs. US sports betting revenue is expected to increase from $2.1 billion in 2021 to $10.1 billion by 2028.

As advertising dollars and revenue increase, expect to see a greater number of things like podcasts and influencer marketing related to sports betting. There will be even more sponsorships from players across the different sports leagues promoting betting apps and websites. I also expect to see some stand-alone sports betting parlors open where patrons can view all the lines, place bets, and watch their games. Look for social media to play a greater role specifically with Twitter. As a real-time platform Twitter can help provide insight, commentary, and video all related to sports matchups. 

In conclusion, some may continue to view sports betting as a vice industry that lacks morals and pushes non-suitable content. However, the numbers don’t lie. It’s been shown that there is a rabid following for this industry especially with online and mobile betting. As each generation becomes even more tech savvy than the next, and things like bragging rights and social relevance become more important, sports betting will be commonplace.

In the next 10-15 years the outlook looks strong for advertising and media opportunities related to sports betting. This will lead to increased fan engagement and will ultimately increase overall viewership, making sporting events that much more exciting.

One thing is for sure, sports betting revenue and advertising opportunities are the odds-on favorite to increase for years to come. That’s a stone-cold lock.

Written by:
Bob Freas
Social Media Specialist