Take a minute to think about exactly how many balls you need to juggle every day, knowing the success of your business means dropping even one may have negative results. But you can’t survive just maintaining, you need to grow. Does the thought of adding a few more balls to juggle sound like a solid foundation for the future success?
It is estimated that the average person now sees between 6,000 and 10,000 ads every day and it’s only going to increase. Projections show a potential increase of $184 billion dollars in global ad spends over the next four years, a 32% increase over 2020!
How is it possible to reach your consumers against these daunting odds? It only takes a few steps, not simple steps, but a few… careful deliberation, detailed planning, utilizing the best options, negotiating the best deal possible, executing flawless contracts, circulating creative, and verifying you received what you’re paying for.
Consider the options:
- The largest age group for TV consumption is 65+
- Since 2013 an astonishing 20 MM US households have dropped their paid TV services.
- By 2023 it is estimated that an additional 10MM US household will terminate their paid TV subscriptions.
- In addition to cord cutters, “Cord Nevers”, millennials that simply cannot afford to subscribe to paid TV services as they enter the workforce, will only add to those traditional TV cannot reach.
- Radio still reaches 98% of all US adults 18+ but there are more than 15,000 radio stations in the US.
- OOH (Out of Home, a/k/a Outdoor) advertising remains a viable option under the right circumstances.
- Social and digital media stats:
- “Google and Facebook still hold the largest share of total U.S. digital ad spending, with 37.2% and 19.6% respectively.”
- “70-80% of users ignore sponsored search results.”
- “While 80% of businesses that have an online presence believe they deliver great customer service via their social media channels, only 8% of their customers agree.”
- “In 2019, more than two-thirds of the total U.S. digital advertising budget was dedicated to mobile devices.”
The list above is a condensed overview of the choices available to reach your consumers, but this is only one of the factors.
- How many mediums will it take to garner the results expected and needed.
- How will you determine what the best “mix” will be?
- How much will it cost?
- How long will it take to wrap?
- Is this the most productive use of your time and money?
- You constantly strive to negotiate the best possible deals for your business…
- Media negotiations are more likely not quite the same as your daily negotiations. Can you allocate the time needed to an already overloaded schedule? If you can, add a little more to make sure the contract reads EXACTLY as you have already agreed to. Don’t be too surprised if it doesn’t and needs a revision or two.
- Next comes creative, not just the message and production but every nuance involved for each form of media and every media outlet chosen.
- Now you can stop and catch your breath briefly, after all the thought, planning, verifying availability, negotiations, and contracts, you’re still not finished. You get to add all this to your receivables, payables and most importantly……. Verifying that you received what you paid for.
Perhaps you would be better served to let us do the lifting with your media placement. Think of A3 Media as a tugboat that helps get your ship where you need to go. It doesn’t matter if you’re piloting a fishing boat, a luxury cruise ship or the world’s largest most advanced cargo ship ever produced – you chart the course and stay in control, we help fight the currents so you can stay on course to the next destination.