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When communicating with the client, it is imperative that they understand the content clearly with no confusion. A great way of making sure the client understands vital key details is through design. Have you ever received pages of content about a certain topic, but still had a million questions due to information overload? Well, through a simple infographic, a person can quickly understand the key concepts, learn about a topic through graphics, and digest information in a timely manner.

What is an infographic?

An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic.

Venngage

Why is it that when we go to the doctor there are attention grabbing images of body parts with a minimal amount of content? Could you grab the patient’s attention just as well with words alone? When it comes to important and complex information an infographic can easily and quickly help the reader to learn about a topic while digesting important information.

Time waits for no one and if you take too much time trying to relay information through content with your client, you could lose them. Have you ever wondered why TV and radio commercials are so short? Most get straight to the point! We live in a busy world today! People have busy lives with short attention spans and you typically only get one shot to make an impression and to teach them your valuable lesson. Why give a client a 10-page essay when you can give them a one-page infographic?

Graphic design is more than just aesthetics; graphic design is a form of communication between your business and your audience. Businesses use graphics in every stage of the marketing funnel to inform, delight, and eventually persuade to purchase (or take the desired action).

Design Pickle

We have been learning through graphics since we were babies. Why did your mom have you learn words by showing you pictures rather than giving you the written version first? Because the human mind can learn and digest information easier through pictures than just words.        

People can remember more than 2000 pictures with at least 90 % accuracy in recognition tests over a period of several days, even with short presentation times during learning.

Seyens

You might not really notice, but in today’s world there are graphics that direct us and are very important to recognize quickly in our everyday lives. Everything from interstate directional signs to important alerts on your car’s dashboard, graphics have been known to quickly teach people important information they need on a daily basis.

At A3 Media, we have a team that focuses on research which then communicates that information over to the graphic design department. The graphic design department then dissects that information and formulates it into easy eye-flowing graphics with minimal content. When you have multiple departments working together like this, the quality of the content is rich with great data ensuring a creative and informative infographic. We never assume that the client knows everything, so we make sure that the client is able to learn while getting a clear understanding through design.

We also have multiple infographic design platforms. These platforms include PowerPoint, PDF, and Online. An infographic can be printed and given to the client or exported for online digital use. Saving the infographic in a .PNG or .JPEG format can make it easy for the graphics to be sent via email. When using PowerPoint, the infographic can be placed as a background image and the content can be shown using PowerPoint animations. This is also a great way to teach the client through visuals and effects. These platforms can be embedded on a website and a blog post. There are a ton of different and creative ways you can give your client important and complex information through infographics.

The world we live in is ever changing and through a simple infographic, your company with one picture can paint a thousand words. Make sure your company keeps the client’s attention through graphics! Don’t lose or bore them. Dazzle them with informative graphics.

Written by:
Arielle Adams
Digital Media & Graphic Designer