Reading Time: 4 minutes

One beautiful morning in the glory of the fluorescent light inside your office you are leafing through a stack of old brochures and marketing pieces containing information explaining the services your company has to offer. As you are starring at them, you abruptly come to the realization that the material is not only outdated but if you are being honest with yourself, the design looks like it came straight out of an 80’s commercial.

After a long search, you find a graphic designer that is going to transform your brochure into a modern, updated piece of art you will be proud to show prospective clients. For obvious reasons, you want to get this right the first time. But how can you assist the graphic designer in giving you the best possible solution for your company?

Communication is Key

In any working relationship, communication is the number one key factor. When describing to the designer what you are looking for, you want to be as detailed as possible. Do you want something modern and sleek? Casual and whimsical? Serious and simple? The more specific you are about what you are looking for, the easier it is going to be for the designer.

An expected timeline for the project is a component that is necessary to discuss. A mistake that is often made is the “let’s play it by ear.” This causes unforeseen conflicts. Communicate with the graphic designer and let them know all your expectations for each step in the process. Chances are you are going to have numerous meetings before the project is finished. If you would like to see a general layout of what they were thinking before the next meeting, tell them that. This keeps the project on task and moving at a pace you are both comfortable with.

When the designer brings you a rough first draft, give positive constructive criticism. Try to avoid suggestive language such as, “It just doesn’t feel right.” What doesn’t feel right? You are the client, and they are here to serve you. If you like the layout but the colors aren’t working for you, don’t just tell them you dislike the colors. Discuss with them either what colors you are considering or inquire what other color scheme they might recommend. Leaving the designer presuming what you want ends up wasting their time and yours.

Provide the Designer with All the Files They Need

The one thing a graphic designer does not want to hear before starting a project is, “Just pull all the things you need from our Facebook page.” While pulling pictures from a Facebook page is an easy task, it is something graphic designers avoid at all costs. Nine times out of ten, the pictures pulled from a Facebook page do not have high enough resolution to use in a professional capacity. When it comes to a logo, you want a high-resolution file with a transparent background for optimal results. You simply cannot achieve this by pulling a photo from Facebook. Not only are you risking the quality of the logo, pulling from Facebook automatically gives the logo a white background.

“Okay if you can’t pull from Facebook, why don’t you just pull pictures from our website?” Again, while this can be done, that does not mean it should be done. Pictures on websites are formatted to fit a specific spot in the design. Frequently, they are cropped and resized to fit different screen sizes. When you pull a photo from a website, it will remain the same dimensions that were specified for the design of the website. Just like Facebook, chances are the pictures will not be high enough resolution or in the correct file format to use in a professional design.

Besides pictures, providing the designer with copy for the design is essential. Graphic designers are not writers and don’t know your business well enough to produce copy themselves. Do not send over a .jpeg or a .png file for copy. Graphic designers are unable to copy and paste text from a .jpeg or .png file. This would force the designer to have to re-type all the text provided which can cause typos or spelling mistakes. Send over a word document or a pdf with all the copy they need to get started.

Pay Attention to the File Format

  • JPEG – Logos or anything that needs to have a transparent background are not to be sent in a .jpeg or file format. High resolution pictures in a .jpeg format is acceptable.
  • PNG – Logos, icons, or any other graphics with a transparent background should be sent over as a high resolution .png file.
  • PDF – While .pdf files are not the preferred method of receiving files, it is possible to pull pictures and logos from .pdf files. Typically, if no other file format is available, a .pdf can be acceptable.
  • Illustrator (.ai), Photoshop (.psd), or InDesign (.indd) or .eps file.

When dealing with logos, icons, or other graphics, all these file types are the preferred file type to a graphic designer. From any of these, we can easily manipulate and save the graphics into whatever file format we need.

When in doubt, ask questions. We are always happy to answer any questions you may have. From personal experience, I have always preferred answering questions than back and forth with a client trying to get them to send over exactly what I need.

Written by:
Ali Menard
Development & Graphics Team Member

Reading Time: 3 minutes

When communicating with the client, it is imperative that they understand the content clearly with no confusion. A great way of making sure the client understands vital key details is through design. Have you ever received pages of content about a certain topic, but still had a million questions due to information overload? Well, through a simple infographic, a person can quickly understand the key concepts, learn about a topic through graphics, and digest information in a timely manner.

What is an infographic?

An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic.

Venngage

Why is it that when we go to the doctor there are attention grabbing images of body parts with a minimal amount of content? Could you grab the patient’s attention just as well with words alone? When it comes to important and complex information an infographic can easily and quickly help the reader to learn about a topic while digesting important information.

Time waits for no one and if you take too much time trying to relay information through content with your client, you could lose them. Have you ever wondered why TV and radio commercials are so short? Most get straight to the point! We live in a busy world today! People have busy lives with short attention spans and you typically only get one shot to make an impression and to teach them your valuable lesson. Why give a client a 10-page essay when you can give them a one-page infographic?

Graphic design is more than just aesthetics; graphic design is a form of communication between your business and your audience. Businesses use graphics in every stage of the marketing funnel to inform, delight, and eventually persuade to purchase (or take the desired action).

Design Pickle

We have been learning through graphics since we were babies. Why did your mom have you learn words by showing you pictures rather than giving you the written version first? Because the human mind can learn and digest information easier through pictures than just words.        

People can remember more than 2000 pictures with at least 90 % accuracy in recognition tests over a period of several days, even with short presentation times during learning.

Seyens

You might not really notice, but in today’s world there are graphics that direct us and are very important to recognize quickly in our everyday lives. Everything from interstate directional signs to important alerts on your car’s dashboard, graphics have been known to quickly teach people important information they need on a daily basis.

At A3 Media, we have a team that focuses on research which then communicates that information over to the graphic design department. The graphic design department then dissects that information and formulates it into easy eye-flowing graphics with minimal content. When you have multiple departments working together like this, the quality of the content is rich with great data ensuring a creative and informative infographic. We never assume that the client knows everything, so we make sure that the client is able to learn while getting a clear understanding through design.

We also have multiple infographic design platforms. These platforms include PowerPoint, PDF, and Online. An infographic can be printed and given to the client or exported for online digital use. Saving the infographic in a .PNG or .JPEG format can make it easy for the graphics to be sent via email. When using PowerPoint, the infographic can be placed as a background image and the content can be shown using PowerPoint animations. This is also a great way to teach the client through visuals and effects. These platforms can be embedded on a website and a blog post. There are a ton of different and creative ways you can give your client important and complex information through infographics.

The world we live in is ever changing and through a simple infographic, your company with one picture can paint a thousand words. Make sure your company keeps the client’s attention through graphics! Don’t lose or bore them. Dazzle them with informative graphics.

Written by:
Arielle Adams
Digital Media & Graphic Designer