Reading Time: 2 minutes

As a graphic designer if you don’t keep up with the latest trends your designs might fall by the wayside like Microsoft Paint. New trends come out every year. The goal is to find new ways to grab and hold people’s attention. For 2022, there are plenty of new ideas out there to improve and expand upon current techniques. Here are just a few of those ideas to consider.          

Fonts with a Twist

Typography can be used in many ways to make interesting designs. Twisting letters has proven to be the most popular of 2022. Graphic Designers like it because it conveys an interesting sense of style and message because of its imperfectness. The twisted letters can be anything upside down, big, or small. It can help bring any attention to any sort of design or reveal a certain message.

Candy Colors

As we enter this digital age with various kinds of content across all platforms, it is harder for designers to stand out from the rest of the crowd. Colors are important to help us stand out on the page and get more attention to our work and be seen. The best way for your design to stand out is to use candy-colored themes. Think of the colors of your favorite sweet treats. Graphic Designers who know color theory can apply this to their designs.

3D Characters

3D characters have risen to popularity with Graphic Designers. Graphic Design apps have been updated to include 3D features (other than text) allowing designers to raise their designs to the next level. 3D characters are fun and memorable helping build brand recognition. They also help convey emotions, thoughts, and ideas to the consumers.

90’s Nostalgia

For those who remember the 90’s, nostalgia is a popular trend with designers. Utilizing these designs techniques will bring back childhood memories of the good times. Think of shows like The Prince of Bel-Air, Seinfeld, and Friends. To incorporate this trend, designers will look at games and ads from this period also. The internet was new and exciting. Using this trend will bring fun to the design.

Anti-Design

Another way to make a design stand out is to not follow typical rules of Graphic Design. Most Graphic Designers follow certain rules to create flowing, memorable, easy to read designs. If you want to break the rules to make something stand out, you can go against the grain. Use bold Typography, clashing colors, asymmetry, and cluttered compositions. Even if it’s against the rules sometimes it could just work out and catch the viewers’ attention.

As a Graphic Designer there are a lot of exciting and intriguing ways to incorporate ideas into designs. It’s important to keep up with design trends and influences. You can break the rules and create new concepts that do not follow the norm. You can bring back a classic era into the world. You can twist your fonts to create playful and exotic messages, or you can bring designs to life in 3D to help express emotions and bring a brand identity. All these ideas are popular for 2022 and will help your designs be a success.

Written by:
Shavonne Stellato
Development & Graphics Team Member

Reading Time: 4 minutes

One beautiful morning in the glory of the fluorescent light inside your office you are leafing through a stack of old brochures and marketing pieces containing information explaining the services your company has to offer. As you are starring at them, you abruptly come to the realization that the material is not only outdated but if you are being honest with yourself, the design looks like it came straight out of an 80’s commercial.

After a long search, you find a graphic designer that is going to transform your brochure into a modern, updated piece of art you will be proud to show prospective clients. For obvious reasons, you want to get this right the first time. But how can you assist the graphic designer in giving you the best possible solution for your company?

Communication is Key

In any working relationship, communication is the number one key factor. When describing to the designer what you are looking for, you want to be as detailed as possible. Do you want something modern and sleek? Casual and whimsical? Serious and simple? The more specific you are about what you are looking for, the easier it is going to be for the designer.

An expected timeline for the project is a component that is necessary to discuss. A mistake that is often made is the “let’s play it by ear.” This causes unforeseen conflicts. Communicate with the graphic designer and let them know all your expectations for each step in the process. Chances are you are going to have numerous meetings before the project is finished. If you would like to see a general layout of what they were thinking before the next meeting, tell them that. This keeps the project on task and moving at a pace you are both comfortable with.

When the designer brings you a rough first draft, give positive constructive criticism. Try to avoid suggestive language such as, “It just doesn’t feel right.” What doesn’t feel right? You are the client, and they are here to serve you. If you like the layout but the colors aren’t working for you, don’t just tell them you dislike the colors. Discuss with them either what colors you are considering or inquire what other color scheme they might recommend. Leaving the designer presuming what you want ends up wasting their time and yours.

Provide the Designer with All the Files They Need

The one thing a graphic designer does not want to hear before starting a project is, “Just pull all the things you need from our Facebook page.” While pulling pictures from a Facebook page is an easy task, it is something graphic designers avoid at all costs. Nine times out of ten, the pictures pulled from a Facebook page do not have high enough resolution to use in a professional capacity. When it comes to a logo, you want a high-resolution file with a transparent background for optimal results. You simply cannot achieve this by pulling a photo from Facebook. Not only are you risking the quality of the logo, pulling from Facebook automatically gives the logo a white background.

“Okay if you can’t pull from Facebook, why don’t you just pull pictures from our website?” Again, while this can be done, that does not mean it should be done. Pictures on websites are formatted to fit a specific spot in the design. Frequently, they are cropped and resized to fit different screen sizes. When you pull a photo from a website, it will remain the same dimensions that were specified for the design of the website. Just like Facebook, chances are the pictures will not be high enough resolution or in the correct file format to use in a professional design.

Besides pictures, providing the designer with copy for the design is essential. Graphic designers are not writers and don’t know your business well enough to produce copy themselves. Do not send over a .jpeg or a .png file for copy. Graphic designers are unable to copy and paste text from a .jpeg or .png file. This would force the designer to have to re-type all the text provided which can cause typos or spelling mistakes. Send over a word document or a pdf with all the copy they need to get started.

Pay Attention to the File Format

  • JPEG – Logos or anything that needs to have a transparent background are not to be sent in a .jpeg or file format. High resolution pictures in a .jpeg format is acceptable.
  • PNG – Logos, icons, or any other graphics with a transparent background should be sent over as a high resolution .png file.
  • PDF – While .pdf files are not the preferred method of receiving files, it is possible to pull pictures and logos from .pdf files. Typically, if no other file format is available, a .pdf can be acceptable.
  • Illustrator (.ai), Photoshop (.psd), or InDesign (.indd) or .eps file.

When dealing with logos, icons, or other graphics, all these file types are the preferred file type to a graphic designer. From any of these, we can easily manipulate and save the graphics into whatever file format we need.

When in doubt, ask questions. We are always happy to answer any questions you may have. From personal experience, I have always preferred answering questions than back and forth with a client trying to get them to send over exactly what I need.

Written by:
Ali Menard
Development & Graphics Team Member

Reading Time: 3 minutes

When something breaks in your home, typically your first thought is to see if you can fix the problem yourself instead of having to hire a professional. Sometimes, you can google the problem and if you get lucky, you are able to fix it yourself. However, often you end up making the problem worse than if you had just hired a professional in the first place. The same concept can be applied to the need for a graphic designer.

I have heard this story repeatedly from clients. All they needed was a couple advertising pieces and assumed having someone in their office do graphic design work not only was going to save them money, but it was also going to save them the time it would take to find a graphic designer, sit down with the designer, figure out what they want and get the design just right. But in the end, they realize this wasn’t the best course of action. For example, say they decide to try one of the free layout and design websites to attempt to create what they need. One of the most popular websites for creating and designing advertising pieces is Canva. Canva is a free online service that allows you to use their design templates to design all kinds of advertising pieces. However, what a lot of people don’t know is that if you choose the free version of Canva, you are limited to a small number of templates to follow. Even if you choose to pay for a subscription, you are still stuck with using the templates. Sure, it is relatively user friendly but in the end the designs look generic, unoriginal, and simply unprofessional.

For small business owners trying to stand out from the other companies in town, it is essential their branding is consistent and distinguished. To do this, you need to hire a graphic designer. Graphic designers have the skills and knowledge to help create branding and any other advertising pieces you may need for your company. They will likely think of things you might need that you didn’t think of yourself. For example, you might think of all the signage you will need for your business, but you have no idea how to have the signage printed or installed. A graphic designer can ensure that your signage is going to turn out exactly the way you imagined it. You also want custom business cards to hand to your customers. After designing your business card, the designer might suggest designing new graphics for your social media pages to attract more customers or a letterhead to match your branding for when you are printing out professional business documents. At the end of the day, you saved yourself the headache of having to do it yourself and you have a person you can turn to the next time you need something designed. And it was worth every penny you spent.

Big corporations choosing to hire a graphic designer is always the best option. Say you have been in business a very long time but now it is time to update your branding. A graphic designer can design a new logo, business cards, letterheads, email signatures, envelops, etc. The designer can make sure the new branding is new and fresh but also still feels like your old branding. They can also ensure that from now on all advertising pieces are consistent with the new branding. Designers create what is known as a branding guideline. A branding guideline will provide instructions on how your logo is to be placed, how not to use the logo and how and when to use the different file types of the logo. This way, when the designer is done with their work, your branding will continue to stay professional and consistent.

No matter what kind of business you are in, hiring a graphic designer is always a smart option. Ask for their work examples. Make sure they understand what you are trying to portray and that you work well with each other. Because even the best artists will need to fully understand the “feel” of the project to be successful, and only you can truly convey that to them.

At A3 media, we have in-house graphic designers like me that can assist our clients with all of their advertising and design needs.

Written by:
Ali Menard
Development & Graphics Team Member