Reading Time: 2 minutes

PRESS RELEASE                                                                                                                                                               
FOR IMMEDIATE RELEASE

November 2, 2021

TROOPER, PA:  Frank Gussoni, Co-Owner and CEO of A3 MediaCo, LLC. is proud to announce a pilot of SocialShelf with The GIANT Company, based in Carlisle, Pennsylvania. “We are extremely pleased to be joining forces with The GIANT Company, a local company and an industry leader!”  The ninety-day pilot is due to begin in mid-December at 15 GIANT stores in suburban Philadelphia for the implementation of Social Shelf.

SocialShelf® is an in aisle and ecommerce advertising tool, built to supply shoppers with relevant information on smaller and mid-size brands, before making their final buying decision. It’s like having a knowledgeable salesperson in every aisle.

“Nothing is forced on the consumer, that’s annoying. It’s not intrusive in anyway,” says, Gussoni. “It’s on demand and very social in nature. It’s not meant to be slick or salesy.”  SocialShelf® allows a brand to speak to a consumer one on one and deliver authentic differentiating information that brands want potential consumers to know, before making their buying decisions.

“I don’t believe brands could find a more opportune time to speak to a consumer. The consumers are shopping, curious, and requesting the information before making their purchase. Does it get much better than that?”

SocialShelf® is A3’s answer to a quest Gussoni has been on for more than a decade. To create an affordable advertising tool that builds brand loyalty, is free of digital fraud, and allows smaller quality companies to compete with larger national brands, while only paying for actual results. It guarantees a brand’s advertising budget is never wasted or untraceable. Media is trackable by message, retailer, date, and time.

“We decided to jump into the hardest category right out of the gate, alcohol. With it being so competitive and heavily regulated, if we can make it there, we believe we can make it everywhere in retail.”  “Utilizing what we learn from these beta tests, will help us walk before we run.” 

For additional brand or retailer information, please contact A3 Media, at sales@socialshelf.net or 855-466-8584. Learn more at www.socialshelf.net.

Reading Time: 4 minutes
Posted notes with online presence tips written on them: blogging, website, social media, etc.

For many businesses, establishing an online presence may seem like a tall task and some may find it unnecessary depending on their product or offering. However, once businesses realize how impactful a solid online presence can be to their marketing, they are usually quick to implement some of these practices into their overall strategy.

An online presence can be defined by how easy it is to find a brand or company online. It’s important for building your brand’s reputation, increasing brand awareness, creating credibility as an industry leader, and providing visibility to your products or services when users are online searching for solutions.

Creating quality content that appeals to your target market is the key to success. Using resources like websites, social media platforms, blogs, and SEO best practices, can help make building an online presence a bit easier. With that said, here are five tips along with some insight on how to get started with improving the online presence for your company or business.

  1. Create a Website – this may seem like an obvious place to start for many, but there are some small businesses that rely solely on social media pages in place of a website. Creating a website for your business lends credibility and gives a central hub to the customer to be able to see you 24/7. Having your own site also allows for online growth opportunity and it sets you apart from your competition. Another advantage is SEO and online advertising, which are a great way to help build awareness and increase traffic to your website. Free website builders like WordPress, Wix, and Squarespace are available to help you get started.
  2. SEO Best Practices – by following the best practices for search engine optimization you can increase the organic discovery and traffic for your website. An effective SEO strategy can help you deliver the content on your site to your audience as they search online. SEO provides 24/7 promotion and visibility for your business. Results can take time as SEO is more of a long-term strategy. However, it’s the quality of the results that can really make an impact. For example, if your page ranks on page one of a particular search, that user is more likely to take an action with your site receiving increased traffic.  
  3. Create a Blog – if creating content for your audience is the key, then having a relevant blog is a must. A blog can establish your business as an industry leader by providing something of value to the consumer. How-to guides, lists, interviews, product reviews, case studies, and videos are just a few of the more common blog formats that can be used. Adding a blog into your strategy can offer benefits like an increase in organic web traffic and content that can be shared easily on social media. Companies that maintain a blog produce an average of 68% more leads per month than companies who don’t blog. Enough said!
  4. Be Active on Social Media Platforms – having a number of social media pages across the different platforms will certainly be to your benefit, but it is also important to go where your customers are. These days, just about every business has a Facebook page and that’s great but working that in with some of the other platforms can really set you apart. Instagram, TikTok, and Snapchat are great places to display new product images, post video content, and stay engaged with your audience. YouTube can be the perfect place for a video blog or more in-depth videos about your business. Let’s not forget Twitter, which is a real-time platform perfect for trending stories and the latest news and updates related to your business. Again, it is important to determine where your customers are and be active on those platforms. Your social media pages may be the first place a user goes to learn more about your company. So, being on social media is an absolute necessity in today’s world.
  5. Create Valuable Content – creating good relevant content can provide your business with more organic traffic and increased customer conversions. It will set your company apart as an authority in your particular field which creates trust and ultimately leads to expanded brand awareness. The goal is to attract customers and keep them interested in your brand or business. It’s all about providing users with original content that is informative and useful. Remember to clearly define who you’re trying to reach, how you will reach them, what types of content you will create, and how you will measure the results.

These days most companies have a social media manager on staff or someone who handles their digital marketing strategy. The important thing for them to remember is to stay up to date on the best practices across this ever-changing medium. Here at A3 Media we believe it’s a multi-layered media approach that is always going to service your business best. Improving your online presence is just one piece of the puzzle.

It’s all about reaching your audience and letting them know you have what they are looking for and you may even convince them you have what they didn’t know they were looking for.

Written by:
Bob Freas
Social Media Specialist

Reading Time: 3 minutes
The word Software across computer image of employees

Changing software that your company has been using for years can be exhausting and intimidating, but change is inevitable in business, unless you want to be out of business. It can take weeks or even months to make the change and for everyone to learn and understand how to use it. The time investment can be staggering for the employer. I am saying this, and I’m the employee!

As the employee, should I not consider the cost of what it takes to do my job if something comes along that is equal to or better than something we currently have in place? Being open to change requires a certain mindset that I don’t often see.

We had a software system that works, already in place and it was adequate at best. It doesn’t do everything we would like it to do, and it comes with many headaches. We have learned to work around its shortcomings in our office and at times spend hours on the phone with tech support only to find out that the system can’t perform the way we want it to do.

In all honesty, the way we do things here in our office is not the norm. We spend more time on every aspect of our buys from the actual research prior to our campaigns to the maintenance during the campaigns. And don’t get me started on reconciliation of our clients’ buys and money. The details of these aspects we take benefits our clients. I haven’t seen a software program yet that has been able to check all of our boxes and not break the bank.

My employer recently asked me to do some research on a software program that is has become more popular in our industry over the last couple of years, that could possibly replace our existing system. One of the most important things we needed to keep in mind was our clients and we first had to ask ourselves, will our clients benefit from this change, or will this change make delivering information back to our clients become an issue?

After we had determined that the system could deliver what we needed for our clients it then became a process for each one of us to test this new system to make sure it would work for our individual duties. Most of us use the software slightly differently. It was during the information gathering and research on this new software that I saw anxiety, among its users. Change is hard especially when it’s something you have been doing for decades.

I was fortunate enough to have owned my own business prior to coming here to A3 Media. It was during this time that I was forced to look at things differently being the employer. As an employee you typically are not thinking of what it takes to keep a business running and the day-to-day operational expense and hassle. It’s important that the employees keep an open mind especially when it comes to vetting new companies and the employer to understand the tools their staff needs to effectively do their jobs. There are always two sides, and it really does have to work for both parties for success.

The amount of research on this new system and time spent was truly staggering. As I mentioned earlier there is a large investment associated with this entire process and this time from the employees is paid for by their employer. This investment should be treated with the same care we as employees would give to researching a college for our children.

For things to work, doesn’t mean it has to work equally as well for everyone, but it needs to work for everyone. Just because an employee doesn’t want to make the shift, if their employer is willing to invest the money into the new software and training necessary, employees need to embrace the changes. While everyone should have their input in the end a business can’t win staffed by a group of naysayers.

Business can’t afford to stay in one place and be complacent. Everyone can benefit when there is a fair and open-minded assessment. Sometimes you need to be willing to move out of your comfort zone with an open mind and no preconceived notions.

Because business cannot grow stagnant and still compete and at the end of the day, business employs us all!

Reading Time: 3 minutes
Man holding a sneaker in front of camera making a influencer marketing video blog

While the second half of 2021 is up in the air with the recent “Delta Variant” of COVID-19, the first half of the year saw the transition back to what most would consider, normal. Businesses started to open their doors to ½ – full capacity, gyms and movie theaters welcomed customers back, and businesses started to increase their advertising spend. With 2020 seeing a major decline in money spent on media budgets, influencer marketing was initially hit hard in Q1 & Q2 seeing, but saw an uptick in spend in Q3 & Q4 according to influencermarketinghub.com. A quick definition of influencer marketing from an earlier blog on www.a3media.com, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts. This doesn’t immediately raise a red flag that it would be affected, but campaigns that are promoting center events, store openings, vacations, anything related to being there physical in person was affected. What saw great success where industries that focused on home improvement, home fitness, and cooking. With 2021 slowly inching back to pre-COVID days, let’s look to see if influencer marketing followed 2020’s Q3 & Q4 bounce back.

Prior to getting into 2021, lets recap campaigns throughout 2020 influencer marketing across the US. As previously stated, Q1 & Q2 were hit hard. By the end of 2019, Q4 saw influencer marketing rise to 2,110 campaigns across the US, a number that rose each quarter, but 2020 saw that number decrease to 1,945 in Q1 and then to 1,575 in Q2. As the year progressed, the change in momentum happened, and Q3 saw the number of campaigns rise to 2,163, and Q4 ended with 2,901. A massive increase from Q2 to Q4 with the year ending. Why this move, people started to adapt to the new norm, and industries, such as home fitness, saw a massive increase in sales and businesses took full advantage.

With the number of campaigns increasing in the second half of 2020, the projections for 2021 followed suite, with a 30% growth projected at $3+ billion spent in 2021, and early reports of $4+ billion in 2022 according to emarketer.com. One industry that has a lot to do with the increase in money & campaigns is the travel industry, who over the past few years have relied heavily on influencer marketing. Over 2020, the travel industry lost 1.3 trillion dollars in export revenue worldwide, so as destinations open their doors back to tourists, it made sense for them to utilize influencer marketing to promote traveling. What is key for the travel industry is to build trust, while people are getting stir crazy and are loosely planning trips with loved ones, a large concern was/is still getting sick. Destinations & hotels need to highlight the measures they’re taking to keep their visitors safe. By highlighting the measures they’re taking, it gives the customer a sense of relief that if they decide to follow through with their trip, they can do it safely.

2021 has been a strong year for influencer marketing and is poised to finish out the year strong and reach its projection of $3+ billion dollars, but as we have come to be familiar with, 2021 could finish the year differently. The increased risk of the “Delta Variant” has the chance to alter some of these projections, but if industries & business remain open, we should not see a hit to influencer marketing. The industry made it out of 2020 alive and saw 2021 continue to grow, with projections of 2022 to be even bigger. Influencer marketing post COVID proved to still be a viable option even with an early hiccup in 2020, as long as industries continue to adapt, businesses & agencies will continue to spend money.

Reading Time: 3 minutes
Buisnessman with bitcoin block chain hologram

There is a new technology that has been in the works for many years and has recently been heavily invested in. This technology is known as blockchain and could potentially revolutionize the marketing and advertising industry. Google apparently thinks the same and as of 1Q2021, invested $120Million bucks into developing it further.

Theta Labs, a venture-backed blockchain company, has struck up a new partnership with Google Cloud, the rapidly-growing Alphabet subsidiary. Google Cloud will offer a new service allowing users to deploy and run nodes of Theta’s blockchain network. Perhaps more importantly, Google Cloud itself will operate a validator for Theta’s network — servicing all of Europe. It’s a baby step for Google but make no mistake about it: the company is now engaging in blockchain. “This is one of our first validators, but we have many crypto customers,” says Allen Day, Developer Advocate for Google. “We had already made Bitcoin, Ethereum and six other cryptocurrencies’ data available through our public dataset program. This is the next step.”

This is all possible skirting off the tails of the creation and solid history of establishing the iCloud as a foundation. The iCloud has proven itself to be the most secure network globally at this time.

Security is our number one priority,” says Lewis Tuff, Blockchain’s Head of Platform Engineering. “Google Cloud goes above and beyond to protect data, infrastructure, and services from external threats, while internally, the permission model integrated with Google Workspace gives granular control over access rights.”

Blockchain and the use of cryptocurrency in the ideal world, would be devoid and remove all digital ad fraud. Bots, ad layering, etc. would essentially never happen in the perfect blockchain advertising utopia. The kicker with using blockchain, besides getting the world to jump on their wagon to ride along, is standardizing a solid bitcoin or currency that doesn’t ebb and flow like a stock.

As of August 3, 2021, Google has already started transitioning their advertising business model using this method. Google is requiring ads placed on their platform to have both blockchain contracts agreed too (called Smart Contracts), as well as using cryptocurrency for payment. The United States is the ‘beta’ test with plans to go global as quickly as possible.

“Certification requires advertisers to be FinCEN registered in the Money Services Business and with at least one state as a money transmitter, or a federal or state-chartered bank entity. 

The advertiser also must comply with relevant legal requirements — including any local legal requirements, whether at a state or federal level — and ensure that ads and landing pages comply with all Google Ads policies. The new policy applies to crypto wallets based in the U.S. only, but the ads will serve up globally.”

The secondary advantage to utilizing this technology is enacting the privacy laws the U.S. has been floundering over enacting. The google blockchain advertiser contract will forbid any personal data without consent to be used.

How would this look for an Over-the-Top advertiser?

Content companies like Netflix NFLX -0.3% or Alphabet’s YouTube essentially keep the content in centralized data centers, dishing video out when a customer asks for it. For every customer request, there’s a big download.

Theta, however, has come up with a decentralized system that would move the content in small chunks around the extreme edges of the network. Their genius is the recognition that we’re all watching the same stuff.

If you decided to watch “Narcos” at noon and then a neighbor decides to watch the same thing fifteen minutes later and yet another wants to watch it in an hour, chunks of the content would jump from your TV to your neighbors to the next — even though you were the only one downloading Narcos from the central Netflix server. One server ping, many viewers.”

If you want to see a current list of where other countries stand with using blockchain technology click here.

Reading Time: 3 minutes
Man placing sports bet at home on mobile phone and laptop computer

Growing up in a top sports market like Philadelphia has had its ups and downs in terms of winning teams. But if nothing else, it’s always an exciting place if you love sports. Eagles, Sixers, Phillies, Flyers have provided year-round conversation, drama, and debate amongst me and my friends. One thing that goes along with those conversations is sports betting. What lines we like, what games to bet, which teams we think are a lock. As early as middle school my friends and I have been betting on sports. Fast forward to 2021 and now we can pick up our cell phones, download a sports betting app, deposit money from our bank account and away we go. And the best part, it’s all legal.

Working for A3 Media, I think about the following question and how it relates to our industry. What impact will the sports betting industry have on media and advertising opportunities?

First some background. In 2018 the Supreme Court overturned a federal ban on sports betting, striking down the Professional and Amateur Sports Protection Act (PASPA) which took away the federal government’s power to regulate sports betting. Sports betting is now legal in 22+ states, with more currently working on legislation. Since the PASPA ban was lifted, over $45 billion has been legally wagered in the U.S., according to Legal Sports Report. However, it is important to understand that there are no national advertising standards or federal agencies in charge of monitoring marketing activities. Rules and guidelines are ever changing. All sports betting practices, including marketing and advertising, are regulated by the individual gaming commissions in each state.

An Increase in Advertising Opportunities
One indicator that there will be growth in sports betting advertising and sponsorships are the number of recent mega media deals. More and more broadcast and cable networks are partnering up with sportsbooks. For example, Fox Sports invested in their own Fox Bet branded app, then there is CBS inking a deal with William Hill to make them their official sportsbook sponsor and both DraftKings and FanDuel are working on plans with Turner Sports.

The interesting thing about these deals will be how they will create a shift in content when it comes to TV, sports radio, social media, mobile apps, and even in-game commentary. Look for television commercials that promote betting apps and offer a bonus or a cash incentive to download their app. I expect an increase in network broadcasters and personalities discussing the betting lines, over/under plays, and even their picks before, during, and after the games. I read a recent article that satellite TV provider Dish Network has partnered with DraftKings to incorporate content into live sports games. Users can then use their DraftKings app to initiate bets, and then view live games that correspond with those bets on their TVs. US sports betting revenue is expected to increase from $2.1 billion in 2021 to $10.1 billion by 2028.

As advertising dollars and revenue increase, expect to see a greater number of things like podcasts and influencer marketing related to sports betting. There will be even more sponsorships from players across the different sports leagues promoting betting apps and websites. I also expect to see some stand-alone sports betting parlors open where patrons can view all the lines, place bets, and watch their games. Look for social media to play a greater role specifically with Twitter. As a real-time platform Twitter can help provide insight, commentary, and video all related to sports matchups. 

In conclusion, some may continue to view sports betting as a vice industry that lacks morals and pushes non-suitable content. However, the numbers don’t lie. It’s been shown that there is a rabid following for this industry especially with online and mobile betting. As each generation becomes even more tech savvy than the next, and things like bragging rights and social relevance become more important, sports betting will be commonplace.

In the next 10-15 years the outlook looks strong for advertising and media opportunities related to sports betting. This will lead to increased fan engagement and will ultimately increase overall viewership, making sporting events that much more exciting.

One thing is for sure, sports betting revenue and advertising opportunities are the odds-on favorite to increase for years to come. That’s a stone-cold lock.

Written by:
Bob Freas
Social Media Specialist

Reading Time: 3 minutes
Remote control pointing at smart TV with apps on the screen

TV upfronts are a big deal and are worth millions in negotiations to network media buyers and TV networks. Every summer there is an upfront in which large inventory pools are sold by station networks to advertising agencies in order to ‘get the best deal’ for national clients. Traditionally the TV stations sell about 70% of their national TV inventory in the upfront selling period which starts in June, with cable TV networks making upfront deals for around 50% to 60% of their inventory. This year OTT provider Roku came to the table, and they came with industry changing standards:

“Unlike TV networks, Roku says it is much more flexible when it comes to marketers adjusting their media buys. Roku offers a two-day cancellation option. For traditional TV, marketers typically can cancel only 25% of their buys in the first quarter and 50% in each of the second and third quarters — and must do so with a 60-day advance notice.”

Roku as a Disruptor

Linear TV is already under immense pressure to compete with digital, impression-based buys. The digital space is advantageous for TV marketers because of all the analytics and data that can track spots down to the household and viewers within those households. Linear TV and cable providers have taken a big hit in ratings because of the rise of OTT viewership (that has trackability) during the COVID pandemic. As audiences fragment further linear TV and Nielsen data sources are trying their best to figure out a way to measure their audience viewership more accurately. Not only is Roku disrupting the Linear space but now the upfront negotiations.

What Makes Roku Such a Big Player in the Space?

“Roku touts OneView, its ad buying platform, as the first platform to feature Nielsen-measured reach and frequency reporting across all four screens: linear TV, TV streaming, desktop and mobile.”

“One of the immutable laws of television holds that people between the ages of 18 and 49 are the most desirable viewers to reach. This year, the networks want to loosen that definition.” 

Millennials were the first generation to really break up with linear TV, and the Gen Zoomers are following that trend. It’s evident the death of linear tv sales is happening in real time.

As Audiences Fragment so does the Advertising Inventory

NBCUniversal has made no secret of the fact that it believes streaming video represents the new primetime. Ad buyers say the company is in some instances seeking eye-popping increases of around 50% in CPMs – the cost to reach 1,000 viewers, a unit that is central to the annual upfront negotiations – for ad on Peacock. The CPM rates for HBOMax are said to possibly be even higher.”

Gone are the days where upfronts where between the 4-6 top station networks. These negotiations will continue to see more and more big players in the OTT space participate. There may even come a day where prime linear TV inventory is offered as ‘added value’ to an OTT campaign.

Clients, whether national, regional, or local, need to look to their agencies to place their messages inside OTT and CTV now, if they want to capture a lion share of the younger generations. If your agency isn’t well versed in both forms of media, then it’s time for you to look for another agency.

Reading Time: 3 minutes
Hand holding megaphone with the words "Prove it"

Part III: Proof of Performance (POP)

Media planners and buyers spend hours, days, weeks and sometimes months, crafting and planning the perfect buy to maximize impressions within a client’s given budget. It is important to monitor the buy to ensure the plan matches the reality and you get what you paid for. Some advertising mediums are easier than others to monitor and measure effectiveness.

Generally, Out of Home (OOH) advertising is the most difficult form of advertising to measure effectiveness. It is hard to determine the actual impact of the billboard or how many people saw it. For these reasons, it is extremely important that media buyers require proof of performance for all out of home advertising purchases. At A3 Media, we believe a well-thought-out buy deserves effective post-buy monitoring to ensure the buy runs as designed, that is why we require and review proof of performance reports for all out of home advertising.

Proof of Performance, also known as POPs, is a certificate sent to advertisers by the outdoor vendor that contracted services were rendered. POPs reports, usually include the vendor and advertiser name, installation date, flight dates, photos of the actual ad on the specified board, and in the case of digital spots, number of times played. POP reports are usually required from large and national advertisers/agencies, but because of the important role they play, they should not be overlooked by regional media companies and advertisers.  

Requiring proof of performance is one way to ensure that the advertising plan matches the reality of the delivery. As soon as the contracts are signed, our traffic team confirms creative and flight dates with the out of home company. Then, once the posting period begins, photo proof of installation is required. These photos serve several purposes. 

  • One, they confirm that the billboard or other out of home advertising was installed on time.  This may be extremely important if your campaign is of a time sensitive nature. If installation was delayed beyond acceptable or contracted terms, then request the posting period be extended to compensate for the delay.  
  • Two, the photos will show actual visibility. Many out of home companies will provide the billboard’s ‘glamour’ shots during the contract process. These glamour shots are designed to show the billboard in the best possible way. Some of these glamour shots might be outdated.  The POPs photos will bring to light visibility issues including obstructions like taller trees, or poor lighting.   
  • Three, the POP photos will confirm the correct creative spot is posted in the correct location. Often, out of home advertising campaigns include multiple creative pieces which are specifically geographically placed for greatest impact. Despite previous confirmations, installation mistakes can happen. It is important to confirm that the out of home advertising is installed where it was planned.

There is an added element to Proof of Performance required when digital advertising is part of your advertising plan. At the end of posting period, the OOH vendor needs to provide a digital play report for agency or advertiser review. The digital play report should summarize the number of times your ad(s) was shown on the billboard (or other structure). If you have multiple creative spots running, the digital play report should include the number of ads shown for each creative spot so traffic rotation can be verified.

Whether you use a service or verify internally, it is important to monitor and require Proof of Performance and Proof of Play Digital reports for every out-of-home advertising campaign to ensure that the media plan is delivered correctly. Do not hesitate to ask for POPs from your vendor, Proof of Performance should be stipulated in the contract and verified prior to invoice payment. 

Effectively monitoring Proof of Performance is one way to ensure that the planned buy is executed as designed. Without regular observation adjusting the buy is impossible and the monetary investment as well as the time planning and strategizing for a successful campaign is wasted. 

Click on the following links to read part one and two of this three-part blog series:

Part I: Impression Pacing

Part II: Tracking Rotation

Written by:
Jennifer Vanisko
Reconciliation Specialist

Reading Time: 3 minutes
Laptop computer with project management workflow on the screen showing several employees working

Imagine working in a company with over 300 employees and 15 different departments whose only way of communicating is through email. Imagine if one important email was accidently deleted which led to multiple departments having to redo hours of work. These types of situations happen quite often in many companies that lack project management systems. With so many to choose from, what are the 3 best project management systems to use?

Trello

First, there is Trello. “Trello is the easy, free, flexible, and visual way to manage your projects and organize anything, trusted by millions of people from all over the world.”

Trello has a basic plan and a premium plan in which you can pay for, but since they have so many features in their free plan, a lot of companies can freely use Trello’s services to organize their team projects at no cost. Trello also allows your company to have unlimited amounts of people make an account to manage one project. This means a team of 100 people, could all have their own login account and be segments into smaller teams to create and execute different project flows through Trello. Since Trello has an application for Android and Apple, project management can be controlled from access of your phone anywhere. Project Boards are the base features which Trello offers. The great advantage of these boards is that the team lead can create unlimited boards and create a private board for themselves. These boards include features like To-do List where you can check items off, set deadlines, add documents, assign names to projects, and get notifications once a project is complete via email. Trello’s private and public board feature makes it so the user can interact on a public team board while they also have their personal projects on their private board. Even though Trello has a ton of features on the front-end, Trello’s third-party company named, “Power-Ups,” provide dozens of plugins that add even more desired features to your project board. The list of features Trello has to offer is extensive, but with their being so many options out there, it really all comes down to opinion and preference.

Wrike

Next on my list, is Wrike. Wrike is a digital work management tool that lets users track and coordinate projects, combining a simple user experience and interface with enough depth for power users. Unlike Trello, Wrike has a time tracking feature where users can keep up and get data collected for time spent on a project. Another great feature this software has is the reporting tool. This tool allows businesses to receive information about important projects from multiple teams. Budgeting and cost can be very important to most businesses, so Wrike’s budget feature was created to help companies track cost and send out alerts while comparing and collecting data.

Monday

Last on the list is Monday. This project management system allows companies to create and manage their own applications and work management. This software allows you to create team projects by organizing everything in a grid style layout. With many color- coded choices, you can create an interactive To-do list and mark task complete when finished. Monday even has an alert function, that will notify you even when not using the software.  When managing a team, Monday makes it easy for the manager to watch and control their team’s workload and rearrange as needed.

Monday has a lot of the same features Trello has but its free version is only a 14-day trial period and then you must pay for the software.

Constantly working on multiple client projects, we at A3 Media organize different projects through the Trello Project Management system. Each project has its own Trello board, and each team first lays out the project and adds each team member to the specialized project on the board. Since Trello has an alert feature which notifies when a job has been completed and ready for the next department, all communication is simply done through Trello. At A3 Media, we strive to make sure each job is done correctly by making sure each internal process is organized and creates a high-quality product for each of our clients.

Written by:
Arielle Adams
Digital Media & Graphic Designer