Reading Time: 2 minutes

As a graphic designer if you don’t keep up with the latest trends your designs might fall by the wayside like Microsoft Paint. New trends come out every year. The goal is to find new ways to grab and hold people’s attention. For 2022, there are plenty of new ideas out there to improve and expand upon current techniques. Here are just a few of those ideas to consider.          

Fonts with a Twist

Typography can be used in many ways to make interesting designs. Twisting letters has proven to be the most popular of 2022. Graphic Designers like it because it conveys an interesting sense of style and message because of its imperfectness. The twisted letters can be anything upside down, big, or small. It can help bring any attention to any sort of design or reveal a certain message.

Candy Colors

As we enter this digital age with various kinds of content across all platforms, it is harder for designers to stand out from the rest of the crowd. Colors are important to help us stand out on the page and get more attention to our work and be seen. The best way for your design to stand out is to use candy-colored themes. Think of the colors of your favorite sweet treats. Graphic Designers who know color theory can apply this to their designs.

3D Characters

3D characters have risen to popularity with Graphic Designers. Graphic Design apps have been updated to include 3D features (other than text) allowing designers to raise their designs to the next level. 3D characters are fun and memorable helping build brand recognition. They also help convey emotions, thoughts, and ideas to the consumers.

90’s Nostalgia

For those who remember the 90’s, nostalgia is a popular trend with designers. Utilizing these designs techniques will bring back childhood memories of the good times. Think of shows like The Prince of Bel-Air, Seinfeld, and Friends. To incorporate this trend, designers will look at games and ads from this period also. The internet was new and exciting. Using this trend will bring fun to the design.

Anti-Design

Another way to make a design stand out is to not follow typical rules of Graphic Design. Most Graphic Designers follow certain rules to create flowing, memorable, easy to read designs. If you want to break the rules to make something stand out, you can go against the grain. Use bold Typography, clashing colors, asymmetry, and cluttered compositions. Even if it’s against the rules sometimes it could just work out and catch the viewers’ attention.

As a Graphic Designer there are a lot of exciting and intriguing ways to incorporate ideas into designs. It’s important to keep up with design trends and influences. You can break the rules and create new concepts that do not follow the norm. You can bring back a classic era into the world. You can twist your fonts to create playful and exotic messages, or you can bring designs to life in 3D to help express emotions and bring a brand identity. All these ideas are popular for 2022 and will help your designs be a success.

Written by:
Shavonne Stellato
Development & Graphics Team Member

Reading Time: 3 minutes

When something breaks in your home, typically your first thought is to see if you can fix the problem yourself instead of having to hire a professional. Sometimes, you can google the problem and if you get lucky, you are able to fix it yourself. However, often you end up making the problem worse than if you had just hired a professional in the first place. The same concept can be applied to the need for a graphic designer.

I have heard this story repeatedly from clients. All they needed was a couple advertising pieces and assumed having someone in their office do graphic design work not only was going to save them money, but it was also going to save them the time it would take to find a graphic designer, sit down with the designer, figure out what they want and get the design just right. But in the end, they realize this wasn’t the best course of action. For example, say they decide to try one of the free layout and design websites to attempt to create what they need. One of the most popular websites for creating and designing advertising pieces is Canva. Canva is a free online service that allows you to use their design templates to design all kinds of advertising pieces. However, what a lot of people don’t know is that if you choose the free version of Canva, you are limited to a small number of templates to follow. Even if you choose to pay for a subscription, you are still stuck with using the templates. Sure, it is relatively user friendly but in the end the designs look generic, unoriginal, and simply unprofessional.

For small business owners trying to stand out from the other companies in town, it is essential their branding is consistent and distinguished. To do this, you need to hire a graphic designer. Graphic designers have the skills and knowledge to help create branding and any other advertising pieces you may need for your company. They will likely think of things you might need that you didn’t think of yourself. For example, you might think of all the signage you will need for your business, but you have no idea how to have the signage printed or installed. A graphic designer can ensure that your signage is going to turn out exactly the way you imagined it. You also want custom business cards to hand to your customers. After designing your business card, the designer might suggest designing new graphics for your social media pages to attract more customers or a letterhead to match your branding for when you are printing out professional business documents. At the end of the day, you saved yourself the headache of having to do it yourself and you have a person you can turn to the next time you need something designed. And it was worth every penny you spent.

Big corporations choosing to hire a graphic designer is always the best option. Say you have been in business a very long time but now it is time to update your branding. A graphic designer can design a new logo, business cards, letterheads, email signatures, envelops, etc. The designer can make sure the new branding is new and fresh but also still feels like your old branding. They can also ensure that from now on all advertising pieces are consistent with the new branding. Designers create what is known as a branding guideline. A branding guideline will provide instructions on how your logo is to be placed, how not to use the logo and how and when to use the different file types of the logo. This way, when the designer is done with their work, your branding will continue to stay professional and consistent.

No matter what kind of business you are in, hiring a graphic designer is always a smart option. Ask for their work examples. Make sure they understand what you are trying to portray and that you work well with each other. Because even the best artists will need to fully understand the “feel” of the project to be successful, and only you can truly convey that to them.

At A3 media, we have in-house graphic designers like me that can assist our clients with all of their advertising and design needs.

Written by:
Ali Menard
Development & Graphics Team Member

Reading Time: 2 minutes

Did you ever wonder, if Times New Roman is the standard font that everyone uses, what on earth are all these other fonts for? Imagine what a bland world it would be with just one standard font. Take the Netflix logo for example. If it was just in Times New Roman typeface in black, it wouldn’t be memorable, would it? That’s where Typography comes in! Typography is important in everyday life. Without it we wouldn’t be able to communicate messages effectively!

So, what is Typography? “Typography is the strategic arrangement of type in order to make written language readable and visually appealing.” Some may think typeface and font are the same thing but they’re not. Typeface consists of a family of fonts that express different styles for that typeface. Some styles are bold, italic, regular, etc. Using features like Contrast, Hierarchy, Color, Alignment, and Consistency, we see elements of typeface design. With Contrast, a designer will change or work with various typeface styles and color to make the design stand out.

With Hierarchy, Graphic Designers arrange typefaces and use font sizes to create dynamic designs that grab the viewer’s attention. Color helps establish the tone of the message and helps it pop. Alignment helps make sure there is the same amount of space between fonts and images to create a neat design. Consistency between your typefaces ensures a clean and messy-free design and helps create a visual pattern for viewers.

In Typography we use typefaces to convey different ideas, feelings and emotions. For example, the Serif family of typefaces conveys respectability and reliability, the Sans Serif family conveys stability and clarity, the Script family conveys elegance and creativity, the Modern family conveys strength, and the Display family conveys friendliness and expressiveness. Picking your typeface is an important part of the design in creating your message.

Typography is important for Media and Marketing whose primary function is to communicate, advertise and sell to consumers. It helps to build brand recognition, show personality, deliver an effective message, and make an impact. Helping to build brand recognition is a vital component of Typography. Using the appropriate typeface helps to convey a mood or tone for that brand that is memorable and conveys what the brand is about. As a consumer you are attracted to a brand without realizing what got your attention. Consistent use of a typeface in logo design helps to reinforce brand identity. “The Coca-Cola typeface script for example is instantly recognizable because they have been so consistent in applying it for so many years.” If you consider the Disney logo, it’s memorable because it’s playful and friendly. They want to appeal to young children and adults alike. That’s the power of Typography!  

There is more to typography than just choosing a font. Typography teaches us how to arrange type in order to make written language readable and appealing. With all the tools available to us today, we have the ability to create messages that create an emotional connection to the consumer to make the consumer interested. Typography is essential to Media and Marketing because it helps build a brand. Without Typography building brand recognition with a clear, concise message would be very challenging.

Written by:
Shavonne Stellato
Development & Graphics Team Member

Reading Time: 3 minutes

Tackling your first professional job can be exciting and overwhelming at the same time. How do people handle the pressure of stepping out into the “real world”? Take it from me, going from a college graduate to an employee during a global pandemic is a challenge! The search for a job right out of college can be touch and go for a little while, add a pandemic to it and you feel like you’ve hit a wall. But eventually your first job will be upon you.

College can help prepare you for your job in many ways. College prepared me for my job in Graphic Design during the course of my study. Specifically, by teaching me how to use the Adobe Suite of programs for design, instructing me in the design process of creating thumbnails of the work I am doing, helping me to understand the importance of creating multiple drafts to show to the client for feedback, and working with the client to choose the design they like, and finally refining it to their specifications. What college couldn’t prepare me for came immediately after graduation. A worldwide pandemic hit and interrupted my job search. This was not the real world I was expecting!

Luckily for me, this delay allowed me to find a really great job! At A3 Media the office environment is new to me, but I find it has a relaxed, friendly atmosphere. There are some similarities between the classroom and the office, such as setting goals for the work assignments and working with teams. On the job I am able to apply my skills sharing my graphic design knowledge with others. With Adobe Creative Cloud I can utilize proper design etiquette, as well as help others understand design elements.  In the work environment I get to work with clients and socialize with my coworkers. I know that if I do my job well, I can look forward to even more exciting projects in the future.

“If you want to get bigger, more exciting tasks to handle at your new job, you need to knock those trivial ones out of the park. Don’t just shuffle through them. Take care of your assignments and maybe even see if there is a better way to do them.” 

In college my grades helped me to understand how well I was doing. Now in the work environment, I will use feedback from my boss and my coworkers to measure my success.

It will be important to ask questions and share ideas, ask for feedback, develop strong relationships with my coworkers and clients, and try to understand the bigger picture. This will help me to deliver the best result.  

Your first job changes your lifestyle. Going from an intense schedule right up to graduation time and then going into a pandemic lull as I searched for a new job was frustrating. Now that I started my career, my daily life is more structured. I have a plan for each day and know what to expect. I know if I maintain healthy habits, such as a routine schedule, good sleep habits, good time management, eat healthy, and remain open to change, it will make my work life and home life less stressful. Transitioning from college to your first job can be a challenge but if you approach it in the right way, you can be successful.

Written by:
Shavonne Stellato
Development & Graphics Team Member

Reading Time: 3 minutes

When communicating with the client, it is imperative that they understand the content clearly with no confusion. A great way of making sure the client understands vital key details is through design. Have you ever received pages of content about a certain topic, but still had a million questions due to information overload? Well, through a simple infographic, a person can quickly understand the key concepts, learn about a topic through graphics, and digest information in a timely manner.

What is an infographic?

An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic.

Venngage

Why is it that when we go to the doctor there are attention grabbing images of body parts with a minimal amount of content? Could you grab the patient’s attention just as well with words alone? When it comes to important and complex information an infographic can easily and quickly help the reader to learn about a topic while digesting important information.

Time waits for no one and if you take too much time trying to relay information through content with your client, you could lose them. Have you ever wondered why TV and radio commercials are so short? Most get straight to the point! We live in a busy world today! People have busy lives with short attention spans and you typically only get one shot to make an impression and to teach them your valuable lesson. Why give a client a 10-page essay when you can give them a one-page infographic?

Graphic design is more than just aesthetics; graphic design is a form of communication between your business and your audience. Businesses use graphics in every stage of the marketing funnel to inform, delight, and eventually persuade to purchase (or take the desired action).

Design Pickle

We have been learning through graphics since we were babies. Why did your mom have you learn words by showing you pictures rather than giving you the written version first? Because the human mind can learn and digest information easier through pictures than just words.        

People can remember more than 2000 pictures with at least 90 % accuracy in recognition tests over a period of several days, even with short presentation times during learning.

Seyens

You might not really notice, but in today’s world there are graphics that direct us and are very important to recognize quickly in our everyday lives. Everything from interstate directional signs to important alerts on your car’s dashboard, graphics have been known to quickly teach people important information they need on a daily basis.

At A3 Media, we have a team that focuses on research which then communicates that information over to the graphic design department. The graphic design department then dissects that information and formulates it into easy eye-flowing graphics with minimal content. When you have multiple departments working together like this, the quality of the content is rich with great data ensuring a creative and informative infographic. We never assume that the client knows everything, so we make sure that the client is able to learn while getting a clear understanding through design.

We also have multiple infographic design platforms. These platforms include PowerPoint, PDF, and Online. An infographic can be printed and given to the client or exported for online digital use. Saving the infographic in a .PNG or .JPEG format can make it easy for the graphics to be sent via email. When using PowerPoint, the infographic can be placed as a background image and the content can be shown using PowerPoint animations. This is also a great way to teach the client through visuals and effects. These platforms can be embedded on a website and a blog post. There are a ton of different and creative ways you can give your client important and complex information through infographics.

The world we live in is ever changing and through a simple infographic, your company with one picture can paint a thousand words. Make sure your company keeps the client’s attention through graphics! Don’t lose or bore them. Dazzle them with informative graphics.

Written by:
Arielle Adams
Digital Media & Graphic Designer