Reading Time: 4 minutes
Posted notes with online presence tips written on them: blogging, website, social media, etc.

For many businesses, establishing an online presence may seem like a tall task and some may find it unnecessary depending on their product or offering. However, once businesses realize how impactful a solid online presence can be to their marketing, they are usually quick to implement some of these practices into their overall strategy.

An online presence can be defined by how easy it is to find a brand or company online. It’s important for building your brand’s reputation, increasing brand awareness, creating credibility as an industry leader, and providing visibility to your products or services when users are online searching for solutions.

Creating quality content that appeals to your target market is the key to success. Using resources like websites, social media platforms, blogs, and SEO best practices, can help make building an online presence a bit easier. With that said, here are five tips along with some insight on how to get started with improving the online presence for your company or business.

  1. Create a Website – this may seem like an obvious place to start for many, but there are some small businesses that rely solely on social media pages in place of a website. Creating a website for your business lends credibility and gives a central hub to the customer to be able to see you 24/7. Having your own site also allows for online growth opportunity and it sets you apart from your competition. Another advantage is SEO and online advertising, which are a great way to help build awareness and increase traffic to your website. Free website builders like WordPress, Wix, and Squarespace are available to help you get started.
  2. SEO Best Practices – by following the best practices for search engine optimization you can increase the organic discovery and traffic for your website. An effective SEO strategy can help you deliver the content on your site to your audience as they search online. SEO provides 24/7 promotion and visibility for your business. Results can take time as SEO is more of a long-term strategy. However, it’s the quality of the results that can really make an impact. For example, if your page ranks on page one of a particular search, that user is more likely to take an action with your site receiving increased traffic.  
  3. Create a Blog – if creating content for your audience is the key, then having a relevant blog is a must. A blog can establish your business as an industry leader by providing something of value to the consumer. How-to guides, lists, interviews, product reviews, case studies, and videos are just a few of the more common blog formats that can be used. Adding a blog into your strategy can offer benefits like an increase in organic web traffic and content that can be shared easily on social media. Companies that maintain a blog produce an average of 68% more leads per month than companies who don’t blog. Enough said!
  4. Be Active on Social Media Platforms – having a number of social media pages across the different platforms will certainly be to your benefit, but it is also important to go where your customers are. These days, just about every business has a Facebook page and that’s great but working that in with some of the other platforms can really set you apart. Instagram, TikTok, and Snapchat are great places to display new product images, post video content, and stay engaged with your audience. YouTube can be the perfect place for a video blog or more in-depth videos about your business. Let’s not forget Twitter, which is a real-time platform perfect for trending stories and the latest news and updates related to your business. Again, it is important to determine where your customers are and be active on those platforms. Your social media pages may be the first place a user goes to learn more about your company. So, being on social media is an absolute necessity in today’s world.
  5. Create Valuable Content – creating good relevant content can provide your business with more organic traffic and increased customer conversions. It will set your company apart as an authority in your particular field which creates trust and ultimately leads to expanded brand awareness. The goal is to attract customers and keep them interested in your brand or business. It’s all about providing users with original content that is informative and useful. Remember to clearly define who you’re trying to reach, how you will reach them, what types of content you will create, and how you will measure the results.

These days most companies have a social media manager on staff or someone who handles their digital marketing strategy. The important thing for them to remember is to stay up to date on the best practices across this ever-changing medium. Here at A3 Media we believe it’s a multi-layered media approach that is always going to service your business best. Improving your online presence is just one piece of the puzzle.

It’s all about reaching your audience and letting them know you have what they are looking for and you may even convince them you have what they didn’t know they were looking for.

Written by:
Bob Freas
Social Media Specialist

Reading Time: 3 minutes
Man holding a sneaker in front of camera making a influencer marketing video blog

While the second half of 2021 is up in the air with the recent “Delta Variant” of COVID-19, the first half of the year saw the transition back to what most would consider, normal. Businesses started to open their doors to ½ – full capacity, gyms and movie theaters welcomed customers back, and businesses started to increase their advertising spend. With 2020 seeing a major decline in money spent on media budgets, influencer marketing was initially hit hard in Q1 & Q2 seeing, but saw an uptick in spend in Q3 & Q4 according to influencermarketinghub.com. A quick definition of influencer marketing from an earlier blog on www.a3media.com, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts. This doesn’t immediately raise a red flag that it would be affected, but campaigns that are promoting center events, store openings, vacations, anything related to being there physical in person was affected. What saw great success where industries that focused on home improvement, home fitness, and cooking. With 2021 slowly inching back to pre-COVID days, let’s look to see if influencer marketing followed 2020’s Q3 & Q4 bounce back.

Prior to getting into 2021, lets recap campaigns throughout 2020 influencer marketing across the US. As previously stated, Q1 & Q2 were hit hard. By the end of 2019, Q4 saw influencer marketing rise to 2,110 campaigns across the US, a number that rose each quarter, but 2020 saw that number decrease to 1,945 in Q1 and then to 1,575 in Q2. As the year progressed, the change in momentum happened, and Q3 saw the number of campaigns rise to 2,163, and Q4 ended with 2,901. A massive increase from Q2 to Q4 with the year ending. Why this move, people started to adapt to the new norm, and industries, such as home fitness, saw a massive increase in sales and businesses took full advantage.

With the number of campaigns increasing in the second half of 2020, the projections for 2021 followed suite, with a 30% growth projected at $3+ billion spent in 2021, and early reports of $4+ billion in 2022 according to emarketer.com. One industry that has a lot to do with the increase in money & campaigns is the travel industry, who over the past few years have relied heavily on influencer marketing. Over 2020, the travel industry lost 1.3 trillion dollars in export revenue worldwide, so as destinations open their doors back to tourists, it made sense for them to utilize influencer marketing to promote traveling. What is key for the travel industry is to build trust, while people are getting stir crazy and are loosely planning trips with loved ones, a large concern was/is still getting sick. Destinations & hotels need to highlight the measures they’re taking to keep their visitors safe. By highlighting the measures they’re taking, it gives the customer a sense of relief that if they decide to follow through with their trip, they can do it safely.

2021 has been a strong year for influencer marketing and is poised to finish out the year strong and reach its projection of $3+ billion dollars, but as we have come to be familiar with, 2021 could finish the year differently. The increased risk of the “Delta Variant” has the chance to alter some of these projections, but if industries & business remain open, we should not see a hit to influencer marketing. The industry made it out of 2020 alive and saw 2021 continue to grow, with projections of 2022 to be even bigger. Influencer marketing post COVID proved to still be a viable option even with an early hiccup in 2020, as long as industries continue to adapt, businesses & agencies will continue to spend money.

Reading Time: 3 minutes
Businessman and Business woman reviewing visual content graphic on laptop screen at a desk

Have you ever had a ton of content that you needed to send a client, but didn’t know the best way to present it? When it comes to sharing content online, there are multiple ways that one can now present it. In comparison, you could always place all your content on a word document and just send that to the client via email, but what if the client needs to share your content with a larger audience quickly? Is there a way content can be placed on a platform that everyone can have access to? The answer is yes!

There are multiple ways that you can share content online with a larger audience. We are now in the modern age where people want to be able to access content from multiple platforms in a timely manner. One of the great platforms that you can use is, “Online Flipbooks.” This platform can be easily implemented by simply downloading the software, and following the steps of usually transforming your PDF into a visual flipbook. After you save your word document to a PDF, and change that PDF into a flipbook, instructions are given on how to generate a link that you can share to your clients. “Embedding your flipbook allows your readers to view the content of your publication without leaving your webpage!”

If you have a website, there are also ways that you can simply add your flipbook to your web page for your clients to view and share. If you are using WordPress as your website platform, there are also various free plugins you can use to create your online flipbook.

Another great way of sharing content online is by creating a PDF link. Have you ever created a PDF but wanted to post it online? If you have a website along with FTP (File Transfer Protocol) access, you can upload the PDF to the server and define the file path to link it to your website. The server is like a cloud where you can define any path. For example, your domain name could be, “mysite.com.” Once you upload your PDF to the server, you could define the path by locating the PDF’s file folder. Your link that you share to the client would then be, “mysite.com/documents/clientinfo.pdf.”

If you look at the file path, “documents,” is a folder that was created on the server, and the PDF named, “clientinfo.pdf,” was placed inside that folder. Once the client clicks on the hyperlink created on your website, a new tab will open showing your PDF.

Since PDF Reader has a ton of built-in features, the client is also able to download this PDF to their device. If you are building your site using a WordPress platform, there is a list of PDF embed plugins that you can use if you want more features when presenting your PDF to the client.

There are many unique ways that you can share content online with your client. At A3 Media, we strive to stay updated on sharing content with clients on a national level. When using platforms like Flipbook, and Online PDF reader, we can communicate with many clients where they can view and share content on many platforms.

By making content sharing easy, the process of communication and getting the project completed, makes the timeline go by that much quicker. We love making sure the client understands the content, by making sure they can access a clear and organized online platform.

At A3, we understand that people live in a busy and complicated world, so we make sure business with the client is done with success leaving out all the complicated stress. Content sharing can get unorganized and frustrating when there is a ton of content via email. So, the next time you are put in a situation where you need to try a new platform, take a moment, and learn how to execute one of these platforms. Remember, more time spent in the beginning at take off can lead to less time spent when in the air doing business.

Written by:
Arielle Adams
Digital Media & Graphic Designer