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A3 Media is proud to announce their partnership with Advanced Practice Education Associates (APEA) on a Q4 media project.

APEA is an industry leader in the continuing education and clinical resources for experienced NPs. Since 1997, they have been the trusted source for nurse practitioner continuing education, certification review courses, study questions and practice tests, books, and clinical tools. With their five star rated presenters and instructors, APEA is known for their effective and engaging teaching skills.

Excited by the new challenge, A3 Media coordinated a layered social media plan that involves: Facebook, Instagram, Google Ads, and LinkedIn campaigns that started running this month and is set to run into January of 2022.

“Although our company is well established and successful, we recognized that we needed assistance in increasing brand awareness and purchases.” said Michelle Perron, APEA Director of Communications and Marketing. “We met with several marketing agencies, and each advocated a sweeping cookie-cutter approach. Our business is not a cookie. Upon meeting with the A3 Media team, we quickly saw the difference. From the outset, A3 Media sought to understand our business and our specific needs. They developed targeted recommendations that reflected their expertise, research, and data analysis. But most importantly, their recommendations reflected our company’s unique characteristics. This focused approach has made us more comfortable with our decision to work with a media agency for the first time.”

Michelle Perron, APEA Director of Communications and Marketing

Understanding the client’s audience and goals was the first objective. With a clear sense of APEA’s needs, A3 Media focused on researching the highest quality markets and targeted opportunities. This allowed for their buying team to find the opportunities which would allow for the greatest engagement and response for APEA and their upcoming in-person and online courses.

“We’re extremely pleased to be working with a national leader such as APEA and gratified that they clearly recognized the difference our Micro Market Media® process makes.” ”We look forward to handling all their needs in 2022 and establishing a long-lasting partnership with them.”

Frank Gussoni, President and Owner of A3 Media

Philadelphia based A3 Media, is known for their strategic media planning, negotiating, and buying services for mid-market and regional businesses. Through their use of the registered trademarked Micro Market Media® methodologies, they provide multi-market companies the strength of national media buys with the control of local market pricing. A3 Media looks forward to a continued partnership with APEA and working with them on their future media planning and buying needs.

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Businessmen Shaking Hands

Would you be mine, could you be mine, won’t you be …my neighbor? For those reading this under the age of 40, that was a verse in the opening scene of Mr. Rogers Neighborhood.  Google it and watch the (:60) video after you read this blog about Partnerships.

A partnership is an arrangement where parties agree to cooperate to advance their mutual interests. The partners in a partnership may be individuals, businesses, interest-based organizations, schools, governments, etc.

As an adult you are reading this and reflecting on partnerships you have with friends, spouses, co-workers, clients, associates, club members, etc.….

The beautiful thing about partnerships is we all began to learn about them when we were born. The first partnerships we had was with our mom / caregivers and ourselves. The relationship was created so we can both excel and have the satisfaction of being together. It then evolved into crawling on the floor with play dates or siblings and learning to share and partner so both parties can benefit from the relationship.

Let’s fast forward to those of us reading this today. You are reading this on a blog in a social media channel that you are a member of to form partnerships.

There are some key components that are essential for a good partnership. First there should be an understanding how each party can benefit from being partners, so they have the chance to make 1 + 1 = 3. 

Key components to partnerships are CCA – cooperation, collaboration, and alliance. In a partnership you are working together because two sides have something different to give with the goal that they will build something better than they could have done alone. 1+1=3 (Not 2). (If you are an in-house agency, you are just 1)

Why am I writing about Partnerships? I am a new employee of A3 Media. I am here for one reason; A3 Media was my client for 20 years while I was at Comcast. Over those 20 years, even though I was a seller, and they were a buyer, there was one goal, do what’s right for the client and we together as partners will grow the business for Comcast (1) + Agency (1) = Client (that’s 3).

Being a good partner is like being a good neighbor. Be kind, be respectful, be courteous, cooperate, collaborate, and align for a common cause.

Reach out to us we would love the chance to be your Neighbor and Partner.

Written by:
Harvey Shapiro
Director of Retail Relationships