Reading Time: 2 minutes

A3 Media is proud to announce their partnership with Advanced Practice Education Associates (APEA) on a Q4 media project.

APEA is an industry leader in the continuing education and clinical resources for experienced NPs. Since 1997, they have been the trusted source for nurse practitioner continuing education, certification review courses, study questions and practice tests, books, and clinical tools. With their five star rated presenters and instructors, APEA is known for their effective and engaging teaching skills.

Excited by the new challenge, A3 Media coordinated a layered social media plan that involves: Facebook, Instagram, Google Ads, and LinkedIn campaigns that started running this month and is set to run into January of 2022.

“Although our company is well established and successful, we recognized that we needed assistance in increasing brand awareness and purchases.” said Michelle Perron, APEA Director of Communications and Marketing. “We met with several marketing agencies, and each advocated a sweeping cookie-cutter approach. Our business is not a cookie. Upon meeting with the A3 Media team, we quickly saw the difference. From the outset, A3 Media sought to understand our business and our specific needs. They developed targeted recommendations that reflected their expertise, research, and data analysis. But most importantly, their recommendations reflected our company’s unique characteristics. This focused approach has made us more comfortable with our decision to work with a media agency for the first time.”

Michelle Perron, APEA Director of Communications and Marketing

Understanding the client’s audience and goals was the first objective. With a clear sense of APEA’s needs, A3 Media focused on researching the highest quality markets and targeted opportunities. This allowed for their buying team to find the opportunities which would allow for the greatest engagement and response for APEA and their upcoming in-person and online courses.

“We’re extremely pleased to be working with a national leader such as APEA and gratified that they clearly recognized the difference our Micro Market Media® process makes.” ”We look forward to handling all their needs in 2022 and establishing a long-lasting partnership with them.”

Frank Gussoni, President and Owner of A3 Media

Philadelphia based A3 Media, is known for their strategic media planning, negotiating, and buying services for mid-market and regional businesses. Through their use of the registered trademarked Micro Market Media® methodologies, they provide multi-market companies the strength of national media buys with the control of local market pricing. A3 Media looks forward to a continued partnership with APEA and working with them on their future media planning and buying needs.

Reading Time: 4 minutes
Street signs that say home this way with arrow or office the other way with arrow.

The hot topic over the last year and half has been whether working from home is just as good, if not better than working from the office. While I am sure that many employees lean one way and their employers lean another, it might be a good time to examine the benefits and drawbacks to each.

Back in the 1930’s, famous economist, John Maynard predicted that his own grandchildren would only need to work fifteen hours a week based on technological advancement. His theory was that the average time to accomplish the same work could be done in a fraction of the time. Unfortunately, this hasn’t been the case. While technology has continued to improve over the years, the amount of time people put into work has only gone up. Maybe that’s why the movement to working remotely from home has become so popular and thanks to Covid, it has gotten the push it needed to be more acceptable.

Those that work from home all say the same thing…it allows for more flexibility. No more long commutes or time wasted in conference room meetings. People said that they felt much more productive working from home, compared to working in the office. But why is that? And is that really the case?

Working from the office promotes comradery. Face-to-face meetings with your colleges in person helps to understand better what is happening with those people, creates a more trusting environment and of course promotes teamwork. These are all things you would think any person would want from their job and working environment.

Instead, people today are perfectly fine if all they need to do is put on a decent shirt for a zoom meeting once in a while or have a conference call where they don’t even need to look at someone during the discussion. I get it, working in your pj’s is more comfortable and not shaving or doing your hair ads up to a ton of saved time. But I keep looking for the real reason as to why so many people are not just choosing to work from home but in many cases insisting on it. I keep coming back to the one word that I hear time and time again…FLEXIBILITY.

Professor of Sociology at Middlebury College, Jamie McCallum has been quoted saying, “We find ourselves working longer hours than ever, and our work is always expanding into every nook and cranny of our lives.” Even those that are working from home who appreciate the flexibility of their working environment, admit that sometimes they feel like they are putting in more time doing their work since they don’t have an official start and end time. I see people commenting about this on LinkedIn all the time. Removing the commute has just moved their day to starting before 7:00 am and finishing well after 6:00 pm.

In all the conversations I’ve heard and content I have read about the “working from home vs working form the office” debate, it’s clearly apparent that the real issue isn’t about where people are the most productive but rather how much time they spend working. A Gallup Poll  found that the mean for hours worked by Americans was just over 44 hours per week and another poll showed that 39% of Americans work more than 50 hours a week. Studies have even shown that excessive work and stress levels can create real illness in people.  Doctor Jay Winner, Director of the Stress Management Program for Sansum Clinic in Santa Barbara CA and author of Take the Stress Out of Your Life says, “Stress doesn’t only make us feel awful emotionally, it can also exacerbate just about any health condition you can think of.” According to the American Psychological Association, chronic stress is connected to a number of leading causes of death including cancer, heart disease, lung issues, accidents, and suicide.

If that’s the case, it makes perfect sense why people want and need more flexibility in their work life. Maybe it’s a good thing to have time throughout the day to start and stop, as need be to handle other things happening in life which ultimately helps deal with and ease stress. But don’t be fooled by those in their “work from home” environments that tell you they started work at 7:00 am and finished up around 7:00 pm. Just because they start their day early and end their day late, doesn’t mean they have been working straight through. They’ve simply been utilizing their time in a different way, than the traditional office, 9 to 5er.

Perhaps what we as society really need to evaluate, isn’t where we should be working from but how and why these different environments make us productive. Working in the office absolutely has its benefits and so does working from home. Maybe the future of the working environment should consist of a little bit of both.

While most of the work being done for A3 Media happens together in one office, there are absolutely times when working from home may be needed for our team. Luckily, we work in a very flexible environment where everyone is equipped to do either option.

Reading Time: 2 minutes

PRESS RELEASE                                                                                                                                                               
FOR IMMEDIATE RELEASE

November 2, 2021

TROOPER, PA:  Frank Gussoni, Co-Owner and CEO of A3 MediaCo, LLC. is proud to announce a pilot of SocialShelf with The GIANT Company, based in Carlisle, Pennsylvania. “We are extremely pleased to be joining forces with The GIANT Company, a local company and an industry leader!”  The ninety-day pilot is due to begin in mid-December at 15 GIANT stores in suburban Philadelphia for the implementation of Social Shelf.

SocialShelf® is an in aisle and ecommerce advertising tool, built to supply shoppers with relevant information on smaller and mid-size brands, before making their final buying decision. It’s like having a knowledgeable salesperson in every aisle.

“Nothing is forced on the consumer, that’s annoying. It’s not intrusive in anyway,” says, Gussoni. “It’s on demand and very social in nature. It’s not meant to be slick or salesy.”  SocialShelf® allows a brand to speak to a consumer one on one and deliver authentic differentiating information that brands want potential consumers to know, before making their buying decisions.

“I don’t believe brands could find a more opportune time to speak to a consumer. The consumers are shopping, curious, and requesting the information before making their purchase. Does it get much better than that?”

SocialShelf® is A3’s answer to a quest Gussoni has been on for more than a decade. To create an affordable advertising tool that builds brand loyalty, is free of digital fraud, and allows smaller quality companies to compete with larger national brands, while only paying for actual results. It guarantees a brand’s advertising budget is never wasted or untraceable. Media is trackable by message, retailer, date, and time.

“We decided to jump into the hardest category right out of the gate, alcohol. With it being so competitive and heavily regulated, if we can make it there, we believe we can make it everywhere in retail.”  “Utilizing what we learn from these beta tests, will help us walk before we run.” 

For additional brand or retailer information, please contact A3 Media, at sales@socialshelf.net or 855-466-8584. Learn more at www.socialshelf.net.

Reading Time: 2 minutes
Businessmen Shaking Hands

Would you be mine, could you be mine, won’t you be …my neighbor? For those reading this under the age of 40, that was a verse in the opening scene of Mr. Rogers Neighborhood.  Google it and watch the (:60) video after you read this blog about Partnerships.

A partnership is an arrangement where parties agree to cooperate to advance their mutual interests. The partners in a partnership may be individuals, businesses, interest-based organizations, schools, governments, etc.

As an adult you are reading this and reflecting on partnerships you have with friends, spouses, co-workers, clients, associates, club members, etc.….

The beautiful thing about partnerships is we all began to learn about them when we were born. The first partnerships we had was with our mom / caregivers and ourselves. The relationship was created so we can both excel and have the satisfaction of being together. It then evolved into crawling on the floor with play dates or siblings and learning to share and partner so both parties can benefit from the relationship.

Let’s fast forward to those of us reading this today. You are reading this on a blog in a social media channel that you are a member of to form partnerships.

There are some key components that are essential for a good partnership. First there should be an understanding how each party can benefit from being partners, so they have the chance to make 1 + 1 = 3. 

Key components to partnerships are CCA – cooperation, collaboration, and alliance. In a partnership you are working together because two sides have something different to give with the goal that they will build something better than they could have done alone. 1+1=3 (Not 2). (If you are an in-house agency, you are just 1)

Why am I writing about Partnerships? I am a new employee of A3 Media. I am here for one reason; A3 Media was my client for 20 years while I was at Comcast. Over those 20 years, even though I was a seller, and they were a buyer, there was one goal, do what’s right for the client and we together as partners will grow the business for Comcast (1) + Agency (1) = Client (that’s 3).

Being a good partner is like being a good neighbor. Be kind, be respectful, be courteous, cooperate, collaborate, and align for a common cause.

Reach out to us we would love the chance to be your Neighbor and Partner.

Written by:
Harvey Shapiro
Director of Retail Relationships

Reading Time: 4 minutes
Posted notes with online presence tips written on them: blogging, website, social media, etc.

For many businesses, establishing an online presence may seem like a tall task and some may find it unnecessary depending on their product or offering. However, once businesses realize how impactful a solid online presence can be to their marketing, they are usually quick to implement some of these practices into their overall strategy.

An online presence can be defined by how easy it is to find a brand or company online. It’s important for building your brand’s reputation, increasing brand awareness, creating credibility as an industry leader, and providing visibility to your products or services when users are online searching for solutions.

Creating quality content that appeals to your target market is the key to success. Using resources like websites, social media platforms, blogs, and SEO best practices, can help make building an online presence a bit easier. With that said, here are five tips along with some insight on how to get started with improving the online presence for your company or business.

  1. Create a Website – this may seem like an obvious place to start for many, but there are some small businesses that rely solely on social media pages in place of a website. Creating a website for your business lends credibility and gives a central hub to the customer to be able to see you 24/7. Having your own site also allows for online growth opportunity and it sets you apart from your competition. Another advantage is SEO and online advertising, which are a great way to help build awareness and increase traffic to your website. Free website builders like WordPress, Wix, and Squarespace are available to help you get started.
  2. SEO Best Practices – by following the best practices for search engine optimization you can increase the organic discovery and traffic for your website. An effective SEO strategy can help you deliver the content on your site to your audience as they search online. SEO provides 24/7 promotion and visibility for your business. Results can take time as SEO is more of a long-term strategy. However, it’s the quality of the results that can really make an impact. For example, if your page ranks on page one of a particular search, that user is more likely to take an action with your site receiving increased traffic.  
  3. Create a Blog – if creating content for your audience is the key, then having a relevant blog is a must. A blog can establish your business as an industry leader by providing something of value to the consumer. How-to guides, lists, interviews, product reviews, case studies, and videos are just a few of the more common blog formats that can be used. Adding a blog into your strategy can offer benefits like an increase in organic web traffic and content that can be shared easily on social media. Companies that maintain a blog produce an average of 68% more leads per month than companies who don’t blog. Enough said!
  4. Be Active on Social Media Platforms – having a number of social media pages across the different platforms will certainly be to your benefit, but it is also important to go where your customers are. These days, just about every business has a Facebook page and that’s great but working that in with some of the other platforms can really set you apart. Instagram, TikTok, and Snapchat are great places to display new product images, post video content, and stay engaged with your audience. YouTube can be the perfect place for a video blog or more in-depth videos about your business. Let’s not forget Twitter, which is a real-time platform perfect for trending stories and the latest news and updates related to your business. Again, it is important to determine where your customers are and be active on those platforms. Your social media pages may be the first place a user goes to learn more about your company. So, being on social media is an absolute necessity in today’s world.
  5. Create Valuable Content – creating good relevant content can provide your business with more organic traffic and increased customer conversions. It will set your company apart as an authority in your particular field which creates trust and ultimately leads to expanded brand awareness. The goal is to attract customers and keep them interested in your brand or business. It’s all about providing users with original content that is informative and useful. Remember to clearly define who you’re trying to reach, how you will reach them, what types of content you will create, and how you will measure the results.

These days most companies have a social media manager on staff or someone who handles their digital marketing strategy. The important thing for them to remember is to stay up to date on the best practices across this ever-changing medium. Here at A3 Media we believe it’s a multi-layered media approach that is always going to service your business best. Improving your online presence is just one piece of the puzzle.

It’s all about reaching your audience and letting them know you have what they are looking for and you may even convince them you have what they didn’t know they were looking for.

Written by:
Bob Freas
Social Media Specialist

Reading Time: 5 minutes

“Programmatic advertising is the automated buying and selling of online advertising. Targeting tactics are used to segment audiences using data so that advertisers only pay for ads delivered to the right people at the right time…”

The method of programmatic advertising is an auction system that puts advertisers together with online and/or mobile properties with available ad space. The method allows the highest bidder to A) target their ad to be viewed by different demographic & psychographic potential customers on websites and applications those consumers visit. B) It also allows the ad to go out in real time and limit the cost of the ad placement to just a fractional amount greater than the second-place bidder, the purpose of which is intended to minimize the cost per ad placed.

This method of buying and selling ads has worked out for some and probably not as well for others. On average, click-through-rates for Facebook ads across all industries is 0.90% and runs about 0.46% for Google display ads. Facebook and Google are making money selling ad space with the programmatic platform. Sadly, for many advertisers, just because an ad ran, and they paid for it, does not necessarily mean it was viewed.

Many folks saw the profitability and ease of buying and selling ads in the digital world and decided… “Hey, if it works for them, why not for us!”. So, they got cozy with people in the OOH industry who on average have as much as 30+% of the 340,817 billboards and posters in the U.S. unsold during any given month. That’s 102,245 potential units that could be sold, but often end up becoming added value or public service announcements, neither of which are generating revenue.

Those folks and a few of the top executes at the big billboard companies said, “well you can’t skip a billboard like you can a digital ad, maybe we should try selling this unsold inventory as the digital ads do, programmatically!” Lightbulb!

So, in 2012 Broadsign established the first programmatic OOH exchange and called it Vistar, based out of Canada, which had access to about 90% of the United States digital OOH inventory. Today there are all kinds of companies offering programmatic buying of OOH and digital location-based advertising inventory through self-serve platforms.

So, here’s the rub… This method seems to be a logical way to sell unsold inventory for OOH companies. Digital boards that have an open week here or there can be sold at the last minute instead of being left unsold, so the OOH companies are able to get something for the space. As they say, something is better than nothing.

There are three inherent problems associated with programmatic buying of OOH, and they are related to TIME, QUALITY, & MONEY:
  • TIME – One key benefit to using a programmatic platform is supposed to be the time the buyer will save in having to source RFP’s, dig through options and select and negotiate the best group of locations. Now a buyer must learn a new ordering platform, but once learned, the process might be faster by as much as 2-3 days. That could be significant savings depending on the size of the agency. The agency might save a few dollars in labor, but will this savings be passed onto the client?  The price determined through the bidding must still be agreed to by the OOH company, which means they still set the price at a level they are comfortable accepting. It’s possible the price might have been lower had the agency just bought the property through the OOH company directly bypassing the programmatic method and costs. The agency must still pay the price the OOH company will charge for the units, but now the agency must figure out how to offset the additional expense of the programmatic platform’s commission or decide to just add it to the client’s final cost. I suggest the cost savings to the agency will ultimately end up in the pocket of the agency and result in the client paying the same or higher pricing for less than prime OOH inventory. In this case programmatic buying won’t benefit the client.   
  • QUALITY – There is a reason that some billboards and transit locations are sold all the time and a reason the bottom 30% remain unsold. Its because the advertiser, either through an agency or through an in-house buyer has sourced the best options that fit its targeted demos for OOH & transit options and has bought those locations and units first. Typically, the first sold are the best options and selections. That means the rest of the inventory available to be sold programmatically are likely not the highest quality options to select from. If a buy is made through the programmatic exchange, the units must be available, and if available it’s unlikely that the same units would not be available to be purchased directly through that OOH company in the first place.
  • MONEY – As mentioned above in the TIME section, most programmatic buying exchanges, need to make a living too. They must either get those revenue dollars from the agency/via the client or kick back from the OOH companies as a percentage of the sales made through the platform OR BOTH. I do not begrudge any company providing a service or a product the right to make a living. What I believe and what our company does is always look out for the best interest of the client. That means we rarely would use a 3rd party company for any buying activity, unless that cost associated with the 3rd party could be justified and not increase the cost to our client’s bottom line. So far, we have not seen a platform yet in this country or in others, that allows for programmatic buying of OOH and does not also carry the baggage of one or more of the three inherent problems of Programmatic OOH buying.

What I believe and what our company does is always look out for the best interest of the client.

Let me be clear, programmatic OOH buying still has value in some cases. For example. If a client is seeking a GRP buy, or if it is trying to blanket cover an area in a short period of time or at the last minute, then this can be achieved with programmatic OOH campaigns. If an agency is short on actual human buyers and have been tasked with a large amount of buying in a short turnaround time, again this might be a good option. It is certainly a viable option for a very small product or service company that does not have a huge media budget but wants to make buys themselves.

It is certainly a smart move by OOH companies as its gives them another chance to make money on boards that are unsold or are typically hard to sell.

Not all methods of media buying are transferable to all other channels. In the case of programmatic buying of OOH, its important from an ethical perspective that clients are informed before any campaigns are purchased, meaning disclosing the advantages and disadvantages as well as the costs associated with the buying method. 

Reading Time: 3 minutes
The word Software across computer image of employees

Changing software that your company has been using for years can be exhausting and intimidating, but change is inevitable in business, unless you want to be out of business. It can take weeks or even months to make the change and for everyone to learn and understand how to use it. The time investment can be staggering for the employer. I am saying this, and I’m the employee!

As the employee, should I not consider the cost of what it takes to do my job if something comes along that is equal to or better than something we currently have in place? Being open to change requires a certain mindset that I don’t often see.

We had a software system that works, already in place and it was adequate at best. It doesn’t do everything we would like it to do, and it comes with many headaches. We have learned to work around its shortcomings in our office and at times spend hours on the phone with tech support only to find out that the system can’t perform the way we want it to do.

In all honesty, the way we do things here in our office is not the norm. We spend more time on every aspect of our buys from the actual research prior to our campaigns to the maintenance during the campaigns. And don’t get me started on reconciliation of our clients’ buys and money. The details of these aspects we take benefits our clients. I haven’t seen a software program yet that has been able to check all of our boxes and not break the bank.

My employer recently asked me to do some research on a software program that is has become more popular in our industry over the last couple of years, that could possibly replace our existing system. One of the most important things we needed to keep in mind was our clients and we first had to ask ourselves, will our clients benefit from this change, or will this change make delivering information back to our clients become an issue?

After we had determined that the system could deliver what we needed for our clients it then became a process for each one of us to test this new system to make sure it would work for our individual duties. Most of us use the software slightly differently. It was during the information gathering and research on this new software that I saw anxiety, among its users. Change is hard especially when it’s something you have been doing for decades.

I was fortunate enough to have owned my own business prior to coming here to A3 Media. It was during this time that I was forced to look at things differently being the employer. As an employee you typically are not thinking of what it takes to keep a business running and the day-to-day operational expense and hassle. It’s important that the employees keep an open mind especially when it comes to vetting new companies and the employer to understand the tools their staff needs to effectively do their jobs. There are always two sides, and it really does have to work for both parties for success.

The amount of research on this new system and time spent was truly staggering. As I mentioned earlier there is a large investment associated with this entire process and this time from the employees is paid for by their employer. This investment should be treated with the same care we as employees would give to researching a college for our children.

For things to work, doesn’t mean it has to work equally as well for everyone, but it needs to work for everyone. Just because an employee doesn’t want to make the shift, if their employer is willing to invest the money into the new software and training necessary, employees need to embrace the changes. While everyone should have their input in the end a business can’t win staffed by a group of naysayers.

Business can’t afford to stay in one place and be complacent. Everyone can benefit when there is a fair and open-minded assessment. Sometimes you need to be willing to move out of your comfort zone with an open mind and no preconceived notions.

Because business cannot grow stagnant and still compete and at the end of the day, business employs us all!

Reading Time: 3 minutes

Why do Pilot’s execute a pre-flight take off checklist before every flight when they’ve completed hundreds or thousands of take offs previously? Because checklists are important tools that assist the flight crew in the safe and proper operation of the aircraft. Items can be missed because of distraction or being in a rush. Using the checklist every time helps them eliminate both types of mistakes and may even save lives.  In short, the pilot’s checklist ensures that everything is in order for a smooth and safe flight.  

How can we apply a pilot’s pre-flight checklist to our pre-flight duties on an advertising campaign?

Simple! At A3 we use a checklist for each vendor before each campaign. The checklist is a tool that helps us organize and prioritize our tasks. Like a pilot’s checklist, our checklist has been designed to reduce errors and ensure consistency and completeness of tasks required before the flight even starts. Our checklist doesn’t save lives like a pilot’s might, but it sure makes sure a campaign runs smoother!

In an ideal world, once the contract is signed, we would have plenty of time to complete our pre-flight duties before the flight starts, unfortunately, things aren’t always ideal. There are rush contracts, last minute changes and workload tsunamis that cause errors and impede the completion of our tasks. That’s the best time to use the checklist!

It’s important to use the checklist to ensure that all tasks are completed in order, expectations are set, and communication is in place before the flight starts. The checklist is a great tool for teamwork as well. At any given moment, it helps team members know what steps have been completed and what still needs to be done. This can be a life saver in the event someone has to unexpectedly “step in”.

Our checklist includes simple steps to ensure that everything is in place before the flight. We include the following number of steps, some are obvious, some more obscure, but all the steps collectively are necessary to avoid any in flight turbulence.   

Our steps include simply checking the accuracy of the buy and contract, making sure all the Ts are crossed and Is are dotted and that the information on the contract is accurately entered into our buying and accounting software. This is the time to pay particular attention to any special instructions on the buy. 

We also make sure that we touch base with each and every AE before the buy – yes, every time even if we’ve worked with them dozens of times before. The purpose is to introduce any new members of the team, set expectations and discuss reporting, proof of performance requirements, and invoicing timing and payment processes. Now is the time to get dashboard access, if available.   

Next, we proceed to draft, send, and confirm receipt of all traffic instructions and creative. Then, we request and review the IO to make sure it matches all the specs on the buy. Finally, we reach out on the first day of the campaign to make sure that everything is started and running. We do not want to be surprised by any late starts!

Completion of all these steps will ensure that the campaign starts correctly and that expectations are clearly set reducing miscommunication issues. It will decrease turbulence and surprises and increase the communication between the agency and vendor. Generally, completing all these steps will make managing the campaign in flight much easier. A little pre-work upfront will save you loads of time later and ensure a successful start to the campaign!

Written by:
Jennifer Vanisko
Reconciliation Specialist

Reading Time: 2 minutes

Prior to the Covid-19 pandemic it is estimated that only 6% of the US workforce worked remotely. Due to the pandemic that number jumped to a high of 70% in April 2019.

There are benefits to remote and/or hybrid work models for both business and the workforce.

What are the benefits on the workforce side?
  • Remote employees save an average of 40 minutes daily from commuting.
  • Since 2020 people have been meeting by video calls 50% more since COVID-19.
  • After COVID-19, 92% of people surveyed expect to work from home at least 1 day per week and 80% expected to work at least 3 days from home per week.
  • 23% of those surveyed would take a 10% pay cut to work from home permanently.
  • People are saving on average close to $500 per month being at home during COVID-19. Resulting in savings close to $6000 per year.
  • 81% of those surveyed believe their employer will continue to support remote work after COVID-19.
  • 59% of respondents said they would be more likely to choose an employer who offered remote work compared to those who didn’t.
What are the benefits of remote working for employers?
  • Surveys show companies save an estimated $11,000 per year savings per remote employee.
  • Geographic boundaries removed allow for a larger talent pool to fill positions
  • Lower absenteeism rates
  • Office “Politics” reduced or eliminated
Why don’t people want to return to a traditional work model?
  • Change in daily routine: 27%
  • Being away from family or pets: 26%
  • Office politics and distractions: 34%
  • Childcare or caregiver responsibilities: 15%
  • Lack of health and safety measures (i.e., wearing a mask, social distancing): 32%
  • Being required to adhere to health and safety measures: 21%
The negative impacts to business:
  • The belief that workers will slack off if “no one is looking.”
  • Employers are afraid employees are more likely to engage in improper behavior while working from home, such as visiting inappropriate websites.
  • Employees might misuse company equipment or information.
  • This kind of distrust often results in many employers trying to monitor their employees who work from home.

While this “new normal” has both positives and negatives there is also a serious risk associated with remote work. Removing a secure network environment can have unforeseen and potentially wide spread and costly consequences.

  • Phishing Schemes
  • Weak Passwords
  • Unencrypted File Sharing
  • Insecure Home Wi-Fi
  • Working from Personal Devices

Cybersecurity spending is expected to increase at a double-digit rate in 2021, driven primarily by the need to enable employees to work from anywhere. Gartner is forecasting worldwide spending on information security and risk management technology and services will grow 12.4% to reach $150.4 billion in 2021.

The long-term impact of a remote or hybrid workforce will be reviewed and analyzed for years but one thing has already emerged as a result, “…. what we’re seeing in the data is a shift in people’s mindset post-pandemic.” This new remote/hybrid work model has changed the landscape of employee – employer relationships. The 2nd quarter of 2021 saw the highest number of US workers voluntarily leaving their jobs as business started to reopen. The workforce has readjusted their priorities. Even workers who are not able to do remote work are feeling empowered to ask for more in terms of work-life balance. It would appear that a mutually beneficial relationship has taken a back seat, for now.