FOR IMMEDIATE RELEASE
March 30, 2022
TROOPER, PA: A3 Media announces Social Shelf® trial in New Jersey’s, Bourbon Street Wine & Spirits.
On March 15, 2022, A3 Media began their second Social Shelf® trial in New Jersey’s Bourbon Street Wine & Spirits chain, with nearly 400 products.
The new advertising solution, Social Shelf®, is specifically built to help educate consumers about small and mid-size brands, enabling them to make smarter buying decisions while shopping in the aisles.
Bourbon Street Wine & Spirits has nine locations and is the first alcohol superstore to use Social Shelf. “Bourbon Street Wine and Spirits is excited to partner with Social Shelf in all nine locations to provide our customers with product information that can help them to make an informed purchasing decision.” said Chris Beardsley, General Manager “It’s a great tool for customers to get information, recipes and even food suggestions about the many wines, beer, and spirits that we stock on our store shelves.”
In addition to Bourbon Street, A3 Media has been successfully testing the Social Shelf service in grocery retailer Giant Food Stores. “We are pleased to see this newest trial period with Bourbon Street off to a fantastic start with more than 4,000 scans in less than two weeks and excited that Giant Food Stores has extended their original 90-day trial period with Social Shelf ®.” said Frank Gussoni, President and CEO of A3 Media. “Our goal is to monitor both trials to compare consumer usage and how it varies between grocery and liquor specific retailers.”
Philadelphia based A3 Media, is known for their strategic media planning, negotiating, and buying services for mid-market and regional businesses. They provide multi-market companies the strength of national media buys with the control of local market pricing through their use of the registered trademarked Micro Market Media® methodologies. A3 Media developed, Social Shelf® to allow smaller and mid-size brands the opportunity to market to consumers at point of purchase.Reading Time: 2 minutes
FOR IMMEDIATE RELEASE
November 2, 2021
TROOPER, PA: Frank Gussoni, Co-Owner and CEO of A3 MediaCo, LLC. is proud to announce a pilot of SocialShelf with The GIANT Company, based in Carlisle, Pennsylvania. “We are extremely pleased to be joining forces with The GIANT Company, a local company and an industry leader!” The ninety-day pilot is due to begin in mid-December at 15 GIANT stores in suburban Philadelphia for the implementation of Social Shelf.
SocialShelf® is an in aisle and ecommerce advertising tool, built to supply shoppers with relevant information on smaller and mid-size brands, before making their final buying decision. It’s like having a knowledgeable salesperson in every aisle.
“Nothing is forced on the consumer, that’s annoying. It’s not intrusive in anyway,” says, Gussoni. “It’s on demand and very social in nature. It’s not meant to be slick or salesy.” SocialShelf® allows a brand to speak to a consumer one on one and deliver authentic differentiating information that brands want potential consumers to know, before making their buying decisions.
“I don’t believe brands could find a more opportune time to speak to a consumer. The consumers are shopping, curious, and requesting the information before making their purchase. Does it get much better than that?”
SocialShelf® is A3’s answer to a quest Gussoni has been on for more than a decade. To create an affordable advertising tool that builds brand loyalty, is free of digital fraud, and allows smaller quality companies to compete with larger national brands, while only paying for actual results. It guarantees a brand’s advertising budget is never wasted or untraceable. Media is trackable by message, retailer, date, and time.
“We decided to jump into the hardest category right out of the gate, alcohol. With it being so competitive and heavily regulated, if we can make it there, we believe we can make it everywhere in retail.” “Utilizing what we learn from these beta tests, will help us walk before we run.”